Hello all,

This is the email that is noted in the agenda as the April 29 email from
ICANN Communications to the Chairs.

Please let me know if you have any questions.

Thanks!
Hillary


From: Hillary Jett <hillary.jett@icann.org>
Date: Wednesday, April 29, 2015 at 2:20 PM
To: Mathieu Weill <mathieu.weill@afnic.fr>, León Felipe Sánchez Ambía
<leonfelipe@sanchez.mx>, Jim Trengrove <jim.trengrove@icann.org>
Cc: Thomas Rickert <rickert@anwaelte.de>, Adam Peake <adam.peake@icann.org>,
Alice Jansen <alice.jansen@icann.org>
Subject: Re: CCWG & Comms support

Hi Mathieu, Thomas, León,

In light of this conversation about communications support I wanted to
outline what ICANN is prepared to do in supporting the CCWG through the
public comment next week. This is obviously in addition to the resources
being created by XPLANE, and is open to suggestions or questions!

Thanks!
Hillary


1. ICANN will use social media to share the public comment.

Example, from the CWG-Public comment, ICANN¹s 2 tweets received this
feedback:

CWG #IANA Draft to Develop #IANASteward Proposal on Naming Related Functions
posted for Public Comment #ICANN
https://www.icann.org/public-comments/cwg-stewardship-draft-proposal-2015-04
-22-en Š

18 retweets, 3 favorites
* 3,281 impressions (total number of people who saw the tweet on their
timeline)
* 61 engagements (total number of people who expanded, clicked or interacted
with the tweet beyond reading on their timeline)
ICYMI: CWG #IANA posted 2nd draft proposal for public comment. Will hold 2
Webinars tomorrow to walk through it
https://www.icann.org/news/announcement-2015-04-16-en Š

7 retweets, 4 favorites
* 2,601 impressions (total number of people who saw the tweet on their
timeline)
* 21 engagements (total number of people who expanded, clicked or interacted
with the tweet beyond reading on their timeline)
These statistics are from Twitter, but they are also shared out on Facebook,
Google+ and LinkedIn (Including from our regional ICANN accounts)


2. We send out a news alert to journalists that have inquired about the
process anytime between last March and now. This includes a very broad reach
through our regional communications team.

Articles written about the CWG public comment:
 
The Register:
http://www.theregister.co.uk/2015/04/24/internet_kingmakers_drop_ego_devise_
future_of_the_internet/?mt=1430150936140
 
Telesintense: 
http://www.telesintese.com.br/icann-abre-nova-consulta-sobre-transicao-de-fu
ncoes-iana/ (Portuguese)

Abranet: 
http://www.abranet.org.br/Noticias/ICANN-lanca-ultima-consulta-publica-para-
definir-seu-futuro-na-Internet-564.html#.VT70PpPzl4M (Portuguese)

We have also had inquiries from 3-5 additional sources that have shown
interest in writing a story in the coming days.


3. Encourage participants of the working groups, plus ICANN Staff around the
world to share with their lists:

Example of CWG Public Comment shares outside of IANA mailing lists:
* ISOC Internet Collaboration List
* ISOC Chapters Worldwide
* IANAoversight mailing list ­ AFRINIC
* IANAPLAN 
* Cooperation-WG

4. Update ICANN homepage
* Update homepage banner to highlight the public comment on day of Public
Comment posting
* Sends out alert to anyone who has signed up for ICANN news alerts

5. Share on ICANN Regional and Policy Newsletters

We encourage our teams to share the information in a front and center, prime
location on their regional mailing lists.


What we encourage from you:
* Host a Webinar explaining the proposal within the first week of posting
for public comment
> * ICANN will also send out to our lists as outlined above
> * ICANN will help with slides (Encourage using XPLANE similar to CWG)
> * Record the Webinar and make both the presentations and slides public on the
> wiki
* Suggest that members and participants of the CCWG-Accountability share or
give presentations to their home constituencies
> * This is important because liaising with their SO/ACs will hold a high
> weight, and takes some of that responsibility off of the Chairs
> * However, we do encourage a Chair or Rapporteur to attend a Webinar
-- 
Hillary Jett
Communications Coordinator
Internet Corporation for Assigned Names and Numbers (ICANN)

Interested in the IANA Stewardship Transition?
LEARN MORE <https://www.icann.org/stewardship-accountability> . STAY UPDATED
<https://www.icann.org/stewardship-accountability#status> . FOLLOW
<https://twitter.com/icann> . ENGAGE
<https://www.icann.org/stewardship-accountability#involved> .

Mobile: +1 (202) 674-3403
Email: hillary.jett@icann.org