Hi,

I watched and rewatched and I'm not troubled by the the inconsistency pointed out by Dev Anand. I understand aspects of the the concerns but In my humble opinion:

  1. The inconsistency / error is actually a good advertisement of At-Large.
  2. However, "ICANN | ALAC" could feel aggrieved at the displayed video frames. However, the sub-title expansion of "At-Large Advisory Committee" would be appreciably smaller in font and less emphasized than "AT-LARGE" is in the current representation. It seems a bit more memorable than some of the other acronyms displayed, see Figure 2 below.

I think our contention should be for them to list them alphabetically, which may help "AT-LARGE" to standout more. towards, the top of the frame.

Also that frame does not really appear to be a significant point of education nor at action item, it is mostly just entertaining animation.

More importantly though, I personally don't think that anything needs to be changed in the video.

Our challenge is perhaps, the continued evolution and improvement (improved though it is already) of our outreach, especially to the newcomers, nextgen & fellows plus our effective mentoring of those captured into what is the easiest "catch all" grouping within the ICANN substructure. Also locally and regionally keeping the engine and effectiveness going. I can't help but still feel as if At-Large is outgunned a bit on outreach and mentoring.

I'm also more concerned that the call to action "go.icann.org/journey" redirects to "https://www.icann.org/dprd". I'm not sure this is the most simple, welcoming and salient landing page / introduction that it could have lead potential newcomers to.

To touch on the other points lightly:

  1. I think it is an effective and entertaining teaser and call to action.
  2. This animation reminds me of the Virgin Atlantic (I think) airline safety message. There may sometimes be benefits in having some animations versus humans.
  3. I can't speak to the regulations alluded to but YouTube has both close captioning and transcripts which can be enabled, see Figure 1 below.
  4. Thanks for drawing the video to my attention. I do intend to download it and use it for newcomer outreach oriented playback to appropriate local/regional audiences.
  5. Maybe as a SC on Outreach we could script and commission our own outreach video incorporating the best of our ideas? How do we do this?



Figure 1: YouTube Closed Captioning & Transcript options for video playback.



Figure 2: Readability at full screen video of displayed ICANN communities.
Regards,

Jason Hynds



On 5/3/2017 11:05 AM, Olivier MJ Crépin-Leblond wrote:
Hello all,

as this is a fellowship originated video, I doubt that they'd do that. The ICANN Comms department asks for our feedback when producing something for the ALAC/At-Large, but I have not seen them ask for community feedback in broader communication videos. It is a pity as the feedback would have been beneficial in this case.
Kindest regards,

Olivier

On 03/05/2017 16:36, Glenn McKnight wrote:
Perhaps  they should send the draft in the advance for community feedback
G

Glenn McKnight
mcknight.glenn@gmail.com
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289-830 6259
.

On Wed, May 3, 2017 at 8:29 AM, Beran Dondeh via Alac-sc-outreach <alac-sc-outreach@atlarge-lists.icann.org> wrote:
Dear All

My question is can we raise it with staff to have it changed ? 

Beran 

Sent from my iPhone

On 3 May 2017, at 13:19, Alfredo Calderon <calderon.alfredo@gmail.com> wrote:

Hello to all:

I agree with @Dev that the video promotion has a good intention, but it does not convey the expected message of volunteerism.  How can you invite individuals to get involved if you do not use actual photos of the community? How do yo expect to get people involved if one of the organizations RALO's is not mentioned (only ICANN as a multistakeholder organization)? How many watching the video understand the concept?

I would expect a follow-up video to focus, not on NextGen and Fellowship Programs, but the sort of "technical or skills" (mentioned on video) one should have to apply.  If I have to navigate to another site for more details the video is lacking its purpose.

Finally, who is going to watch the video? People already involved in ICANN, people curious about what ICANN is all about. This brings me back to the idea of "outreach and engagement". What is the goal? Are we effectively recruiting the audience we seek?

My 2cents worth.

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On Mon, May 1, 2017 at 7:49 PM, Niran Beharry <nbeharrytt@gmail.com> wrote:
+1 Dev i think the at-large and alac should get recognized as a part of the community 

On Mon, May 1, 2017 at 7:47 PM, Glenn McKnight <mcknight.glenn@gmail.com> wrote:
Its more than just poor  product placement. It reduces the  fellows and netgen into small uniform animated characters  vs the use of actual pictures. Tons of  good quality pictures exist demonstrating diversity and equity across the globe. 
It fails also to acknowledge the use of subtitles which all  US 501C are obligated to use.  

G

Glenn McKnight
mcknight.glenn@gmail.com
skype  gmcknight
twitter gmcknight

On Mon, May 1, 2017 at 6:50 PM, Dev Anand Teelucksingh <devtee@gmail.com> wrote:
A new ICANN video titled "NextGen & Fellows Video" promoting how one
can get involved in ICANN via the Nextgen and Fellows program. It also
tries to explain what is the DNS and ICANN in a simple way.

https://youtu.be/nrV_ZkDEfIQ

I think its a good video.

HOWEVER,

At the 36 second mark where the voiceover mentions the volunteer
community, all of the ACs and SOs are listed to the left side of the
spinning globe in a fashion like

ICANN | <acronym of AC or SO>
<name of AC and SO>

EXCEPT

for ICANN At-Large - the At-Large logo is displayed. (screenshot attached)

The result:

1) Because ICANN At-Large is treated differently, we appear invisible
and not part of the community - because the target audience is not
aware of the At-Large logo, I suspect many will not see At-Large at
all and treat the logo as some sort of arbitrary graphic floating
around.

2) The completely different styling makes us be seen as outside the
legitimate multi-stakeholder community.

We should have been treated and displayed equally as the other ACs and SOs.


Regards,

Dev Anand

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