Thanks for your piece, Garth.

IMO the term end-user still needs to refer to the billions who are impacted by DNS policy even if they never contemplate buying a domain.

But it is your accurately-defined concept of "stewards" that need to be the interface between those billions and the multi-stakeholder model. Without using that terminology, the At-Large leadership -- backed up by the RALOs -- has been trying to serve exactly this purpose.

I have taken the conversations in this thread to heart and will be trying to put thoughts down in a coherent form. The conclusions I draw myself from this suggest that At-Large needs a massive re-think of how it treats outreach. Rather than brochures and CROPP and Fellows and endless (mostly futile) campaigns to get more outsiders to get involved, I think the stewards need to do more to directly address the needs of the billions. If we are doing our jobs at that -- trying to affect policy while facing inside ICANN, while creating plain-language education programs to explain those policies while facing outside -- the stewards will find us without much effort.

- Evan