If I understand the situation, and the point made above, that seems both true and (mildly) worrisome. Any entity that could 'grab' such a gTLD could become the funnel for trusted content in that category.
Thanks for the comments, Eve.
Interesting your use of the word "trusted" .
I can't think of how an open gTLD (in which anyone could buy a subdomain) would be more trustworthy than a brand with a reputation to protect and the ability to play gatekeeper. But I could see the reverse.