I'd rather hear the plausible story that these these U.S.-based companies (Verisign, Afilias, Neustar) plan on telling the governments of China, Russia, Iran and so on as to why they get to run the IDN versions of COMMERCIAL, INFORMATION and BUSINESS in the official languages of their countries simply by virtue of having an ICANN contract for .COM, .INFO and .BIZ. 

Really, I'd like to hear that one. Not that their answer really matters though, because when you allow these U.S. companies to use DNAME to extend their ICANN-franchise into other countries and other languages, you'll just chase the Chinese, Russian, Iranian and other governments of the world into their own walled DNS gardens and proprietary roots. 

           Bret