Quick to respond to the publication of the WH Policy Framework on consumer rights and online privacy, the Digital Advertising Alliance (DAA) - those with interests in monetizing knowledge of your online behaviours - have put out a response of sort; they will work with browser providers to make 'opt-out' mechanisms both uniform and 'right there available'. By golly, you Mr & Mrs John Q. Public, will decide on how 'private' you wish to be. See pdf attachment. Some say well, ok, but you can't 'opt-out' everywhere! How about them 'first-party sites? Guess what they be [and to whom] those belong? Right, you get a prize....the Brooklyn Bridge is on its way.... Not particularly mind-blowing, to be honest. How else are we going to afford all these free tools, I ask? There are no free lunches. Maybe a case of feeling the hand of Esau even as we hear the voice of Jacob! See: http://www.nytimes.com/2012/02/27/technology/opt-out-provision-would-halt-so... - Carlton ============================== Carlton A Samuels Mobile: 876-818-1799 *Strategy, Planning, Governance, Assessment & Turnaround* =============================