Domain Name Front Running Executive Summary This Advisory considers the opportunity for a party with some form of insider informa- tion to track an Internet user’s preference for registering a domain name and preemptive- ly register that name. SSAC likens this activity to insider trading in stock and commodi- ties markets and calls this behavior domain name front running. In the domain name in- dustry, insider information would be information gathered from the monitoring of one or more attempts by an Internet user to check the availability of a domain name.