Marilyn,

As we consider a rewrite of the Business Constituency's mission to better reflect who we are, we might begin with a review of the self-descriptors used in the round of introductions at our meeting with the new ICANN finance team.  The characteristics fell in two bucket:

To prevent:

Fraud

Brand abuse

Malware

Phishing

Cybersquatting

Barriers to e.commerce

To promote:

Domain portfolio management

Technology architecture

Risk management

Innovation

Efficiency

Security

Easier e.commerce

IP rights

Trademarks

From this, we can build a case for membership in the BC that may resonate with companies.

Just some raw material for consideration.

Berard