It appears the Verisign is trying to
legitimize another form of domain name tasting by allowing the taster to
"exchange" domain names every 30 days. This idea caters to short term
speculators who just want to game domain names rather than buy domain names to
run legitimate businesses. It's probably not quite as profitable as the 5 day
AGP period, but still opens up the door for brand abuse. It's probably their
strategy to deal with new gTLDs and it
drives more traffic under a legitimized version of
tasting.
Verisign claims they met with some
members of the IPC (does anyone know who?) about this proposal and in order to
address trademark concerns, they propose the following (see my comments following in
brackets):
" Some members of the Intellectual
Property constituency and certain registrars whose primary business is brand
management have raised concerns similar to those raised in the development of
policy concerning the use of the Add Grace Period ("AGP"). "
To address those issues the Domain
Name Exchange Service will:
Allow domain names to be exchanged
no sooner than thirty (30) days following initial registration or a prior
exchange [30 Days still allows domain name speculating at a fraction of the cost
of buying one domain name for a year -- you essentially get a chance to try 12
domain names over the year for the price of one]
Not allow a grace period following
an exchange. [No "grace" period just means someone has to pay up front -- but
again for the price of one domain name registration -- you get to taste multiple
different names a year]
Publish a report that lists the
domain names exchanged as part of a registration. [The burden and costs
associated with monitoring this list will fall on the trademark owner]
Create a WHOIS/WHOWAS record for
all domain names exchanged under the Domain Name Exchange Service. [ Is this
free? I'm sure they will charge for this. How do we ensure that the information
is accurate?]
Deploy the WHOWAS Service that was
approved by ICANN on July 16, 2009 that will further increase transparency by
providing (i) domain name registration history; and (ii) domain name exchange
activity. [Increasing "transparency" isn't the same as fixing your business
model to minimize the inevitable increase in trademark infringement]
Best,
Sarah
Sarah B. Deutsch
Vice President & Associate General Counsel
Verizon Communications
Phone: 703-351-3044
Fax: 703-351-3670