They "identified" 230 "exact match contention sets" where multiple applicants sought the exact same string.
And they found just 2 "non-exact match contention sets" (unicom and unicorm; hoteis and hotels )
Unbelievably, they did not consider the singular and plural versions of key words to be confusingly similar.
One of the 2 .GIFT guys must prevail in their "singular" contention set. They can then proceed to delegation, as they planned. Or they can negotiate to be bought-out by the winning applicant from the plural contention set ( .GIFTS ).
In other words, many applicants dodged a bullet by escaping from contention with their singular/plural form competitors. My guess is they want to explore ways to monetize their good fortune.