Marilyn and those
anonymous members who helped on this,
it is certainly a
good idea to update the BC member recruitment materials.
Key updates
are needed on headline policy.
I note the previous
version was 2 pages long and contained 948 words.
The proposed new
version is 7 pages long and contains 1635 words.
Maybe this is why
Berry proposed an executive summary.
Before offering any
edits, it may be useful to step back a little a think what this document is
for.
Past feedback from
potential and leaving members has been petty
consistent.
"ICANN is too remote
to my immediate business needs" "ICANN is too time consuming to
follow".
These are the
barrier our words must overcome.
Anyone considering
joining is in the first instance directed to the Join us section of our web
site.
The text of the Join
Us section should be available as now in a form that can be e-mailed or printed.
But whatever the
channel of communication, its objective is the same:
a) it should be in one
digestible bite a compelling reason to join
b) It should make them interested
to learn more by either exploring other pages of the web site or asking
questions of those recruiting them.
For me what it
should not do is try to explain the ICANN process or even ICANN policy in any
detail. That must come later after the potential member has made the connection
between ICANN output and relevance to their business.
So lets ask
ourselves does this 7 page document meet these objectives?
Philip