Moreover, amicus in

this case, the Internet Commerce Association (“ICA”), points

expired domain name market barely existed,” and that today’s

conditions were “unanticipated only a few years ago.”

English language is already registered as a domain name, and

that desirable domain names can be difficult to come by. On

appeal, our understanding of the distinct role and value of

expiring domain names has also been significantly aided by

the explanation provided by the ICA. As cogently explained

by ICA, expiring domain names often carry with them a history

of established web traffic and advertising support; when

such names do expire, they “still maintain much of [their]

prior inbound traffic,” making them more valuable than

domain names that have never before been registered. The

district court, of course, did not have the benefit of briefing

by amicus. With the benefit of this aid to our understanding,

we are not prepared to affirm the district court’s ruling that no

separate market exists. We therefore reverse and remand for

further proceedings.