New gTLD Economic Study Phase II Report is Released 3 December 2010 Following on from the previously published Economic Framework for the Analysis of the Expansion of Generic Top-Level Domain Names <http://www.icann.org/en/topics/new-gtlds/economic-analysis-of-new-gtlds-16 jun10-en.pdf> [334 KB] (June 2010), Phase II of this independent economic analysis has now been completed. See Economic Considerations in the Expansion of Generic Top-Level Domain Names, Phase II Report: Case Studies (Phase II Report) <http://www.icann.org/en/topics/new-gtlds/phase-two-economic-considerations -03dec10-en.pdf>[PDF, 782 KB]. In this Phase II Report, Greg Rosston from Stanford University and Michael Katz from the University of California Berkeley, with the cooperation of Compass Lexecon and its Theresa Sullivan, provide an analysis including a taxonomy of gTLD types, potential benefits of new gTLDs, potential costs of new gTLDs, results from empirical research on the domain names associated with top international brands, and a high-level summary of the empirical findings of their overall analysis All other economic studies performed in preparation for the New gtLD Program can be found onhttp://www.icann.org/en/topics/new-gtlds/related-en.htm under the heading, "TLD Demand and Economic Analysis
The data certainly doesn't seem to support adding new gTLDs. The data also confirms the fact that large trademark owners are engaged in purely defensive registrations outside of .com. The smarter brand owners use the other gTLDs to try to redirect whatever traffic they can back to their primary sites. Sarah B. Deutsch Vice President & Associate General Counsel Verizon Communications Phone: 703-351-3044 Fax: 703-351-3670 -----Original Message----- From: owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] On Behalf Of Steve DelBianco Sent: Friday, December 03, 2010 1:17 PM To: 'bc - GNSO list' Subject: [bc-gnso] FW: ICANN releases Phase II economic study New gTLD Economic Study Phase II Report is Released 3 December 2010 Following on from the previously published Economic Framework for the Analysis of the Expansion of Generic Top-Level Domain Names <http://www.icann.org/en/topics/new-gtlds/economic-analysis-of-new-gtlds-16 jun10-en.pdf> [334 KB] (June 2010), Phase II of this independent economic analysis has now been completed. See Economic Considerations in the Expansion of Generic Top-Level Domain Names, Phase II Report: Case Studies (Phase II Report) <http://www.icann.org/en/topics/new-gtlds/phase-two-economic-considerations -03dec10-en.pdf>[PDF, 782 KB]. In this Phase II Report, Greg Rosston from Stanford University and Michael Katz from the University of California Berkeley, with the cooperation of Compass Lexecon and its Theresa Sullivan, provide an analysis including a taxonomy of gTLD types, potential benefits of new gTLDs, potential costs of new gTLDs, results from empirical research on the domain names associated with top international brands, and a high-level summary of the empirical findings of their overall analysis All other economic studies performed in preparation for the New gtLD Program can be found onhttp://www.icann.org/en/topics/new-gtlds/related-en.htm under the heading, "TLD Demand and Economic Analysis
Lots of interesting data all pulled together in one place. Short conclusion at end. I agree with Sara that the data does not offer support to any economic argument. I find the .aero case the most instructive: 55. The .aero experience with airport codes as second-level domain names indicates that airports have not perceived significant benefits from the gTLD. 56. In short, although there are thousands of airports around the world, and SITA reserved all of its three-character IATA codes, totaling over 13,000 pre-registered domain names, only about 210 airports registered their codes prior to the announcement that they would be released, only about 25 registered the codes after the announcement that they would be released, and only ten registered them after the release occurred. In a reserved environment only 210 airports out of 13k registered their 3 letter codes. Then threatened with the secure environment of the air industry another 35 claimed their codes. This is the real demand. We can only estimate how many airports would have registered if faced with an open environment but this ratio would be the defensive vs real registration. Chris Chaplow Managing Director Andalucía.com S.L. Avenida del Carmen 9 Ed. Puertosol, Puerto Deportivo 1ª Planta, Oficina 30 Estepona, 29680 Malaga, Spain Tel: + (34) 952 897 865 Fax: + (34) 952 897 874 E-mail: chris@andaluciaws.com Web: www.andaluciaws.com -----Mensaje original----- De: owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] En nombre de Deutsch, Sarah B Enviado el: viernes, 03 de diciembre de 2010 19:57 Para: 'Steve DelBianco'; 'bc - GNSO list' Asunto: [bc-gnso] RE: ICANN releases Phase II economic study The data certainly doesn't seem to support adding new gTLDs. The data also confirms the fact that large trademark owners are engaged in purely defensive registrations outside of .com. The smarter brand owners use the other gTLDs to try to redirect whatever traffic they can back to their primary sites. Sarah B. Deutsch Vice President & Associate General Counsel Verizon Communications Phone: 703-351-3044 Fax: 703-351-3670 -----Original Message----- From: owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] On Behalf Of Steve DelBianco Sent: Friday, December 03, 2010 1:17 PM To: 'bc - GNSO list' Subject: [bc-gnso] FW: ICANN releases Phase II economic study New gTLD Economic Study Phase II Report is Released 3 December 2010 Following on from the previously published Economic Framework for the Analysis of the Expansion of Generic Top-Level Domain Names <http://www.icann.org/en/topics/new-gtlds/economic-analysis-of-new-gtlds-16 jun10-en.pdf> [334 KB] (June 2010), Phase II of this independent economic analysis has now been completed. See Economic Considerations in the Expansion of Generic Top-Level Domain Names, Phase II Report: Case Studies (Phase II Report) <http://www.icann.org/en/topics/new-gtlds/phase-two-economic-considerations -03dec10-en.pdf>[PDF, 782 KB]. In this Phase II Report, Greg Rosston from Stanford University and Michael Katz from the University of California Berkeley, with the cooperation of Compass Lexecon and its Theresa Sullivan, provide an analysis including a taxonomy of gTLD types, potential benefits of new gTLDs, potential costs of new gTLDs, results from empirical research on the domain names associated with top international brands, and a high-level summary of the empirical findings of their overall analysis All other economic studies performed in preparation for the New gtLD Program can be found onhttp://www.icann.org/en/topics/new-gtlds/related-en.htm under the heading, "TLD Demand and Economic Analysis
.Aero is very instructive. Any industry that charges money for micro-packets of peanuts is an excellent proxy to test for real demand. I learned two things. First, the numbers show that this entire industy is not willing to fork out unncessary money for domain names outside of .com. Second, apparently your seat cushion can serve as a floatation device in case of a water landing. Sarah B. Deutsch Vice President & Associate General Counsel Verizon Communications Phone: 703-351-3044 Fax: 703-351-3670 -----Original Message----- From: Chris Chaplow [mailto:chris@andalucia.com] Sent: Friday, December 03, 2010 5:09 PM To: Deutsch, Sarah B; 'Steve DelBianco'; 'bc - GNSO list' Subject: RE: [bc-gnso] RE: ICANN releases Phase II economic study Lots of interesting data all pulled together in one place. Short conclusion at end. I agree with Sara that the data does not offer support to any economic argument. I find the .aero case the most instructive: 55. The .aero experience with airport codes as second-level domain names indicates that airports have not perceived significant benefits from the gTLD. 56. In short, although there are thousands of airports around the world, and SITA reserved all of its three-character IATA codes, totaling over 13,000 pre-registered domain names, only about 210 airports registered their codes prior to the announcement that they would be released, only about 25 registered the codes after the announcement that they would be released, and only ten registered them after the release occurred. In a reserved environment only 210 airports out of 13k registered their 3 letter codes. Then threatened with the secure environment of the air industry another 35 claimed their codes. This is the real demand. We can only estimate how many airports would have registered if faced with an open environment but this ratio would be the defensive vs real registration. Chris Chaplow Managing Director Andalucía.com S.L. Avenida del Carmen 9 Ed. Puertosol, Puerto Deportivo 1ª Planta, Oficina 30 Estepona, 29680 Malaga, Spain Tel: + (34) 952 897 865 Fax: + (34) 952 897 874 E-mail: chris@andaluciaws.com Web: www.andaluciaws.com -----Mensaje original----- De: owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] En nombre de Deutsch, Sarah B Enviado el: viernes, 03 de diciembre de 2010 19:57 Para: 'Steve DelBianco'; 'bc - GNSO list' Asunto: [bc-gnso] RE: ICANN releases Phase II economic study The data certainly doesn't seem to support adding new gTLDs. The data also confirms the fact that large trademark owners are engaged in purely defensive registrations outside of .com. The smarter brand owners use the other gTLDs to try to redirect whatever traffic they can back to their primary sites. Sarah B. Deutsch Vice President & Associate General Counsel Verizon Communications Phone: 703-351-3044 Fax: 703-351-3670 -----Original Message----- From: owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] On Behalf Of Steve DelBianco Sent: Friday, December 03, 2010 1:17 PM To: 'bc - GNSO list' Subject: [bc-gnso] FW: ICANN releases Phase II economic study New gTLD Economic Study Phase II Report is Released 3 December 2010 Following on from the previously published Economic Framework for the Analysis of the Expansion of Generic Top-Level Domain Names <http://www.icann.org/en/topics/new-gtlds/economic-analysis-of-new-gtlds-16 jun10-en.pdf> [334 KB] (June 2010), Phase II of this independent economic analysis has now been completed. See Economic Considerations in the Expansion of Generic Top-Level Domain Names, Phase II Report: Case Studies (Phase II Report) <http://www.icann.org/en/topics/new-gtlds/phase-two-economic-considerations -03dec10-en.pdf>[PDF, 782 KB]. In this Phase II Report, Greg Rosston from Stanford University and Michael Katz from the University of California Berkeley, with the cooperation of Compass Lexecon and its Theresa Sullivan, provide an analysis including a taxonomy of gTLD types, potential benefits of new gTLDs, potential costs of new gTLDs, results from empirical research on the domain names associated with top international brands, and a high-level summary of the empirical findings of their overall analysis All other economic studies performed in preparation for the New gtLD Program can be found onhttp://www.icann.org/en/topics/new-gtlds/related-en.htm under the heading, "TLD Demand and Economic Analysis
Hitting water at several hundred miles per hour is the equivqlent of hitting concrete, so those "flotation devices" are seldom tested. Whatever the merits of this new study (and I have not yet reviewed it), releasing it the day before meetings start in Cartagena gives scant time to digest it and incorporate it in comments on the proposed final AG -- one mnore good reason for ICANN to push back the comment deadline and for the Board to defer any final action at its Friday meeting. Philip S. Corwin Partner Butera & Andrews 1301 Pennsylvania Ave., NW Suite 500 Washington, DC 20004 202-347-6875 (office) 202-347-6876 (fax) 202-255-6172 (cell) "Luck is the residue of design." -- Branch Rickey ________________________________________ From: owner-bc-gnso@icann.org [owner-bc-gnso@icann.org] on behalf of Deutsch, Sarah B [sarah.b.deutsch@verizon.com] Sent: Friday, December 03, 2010 5:20 PM To: 'Chris Chaplow'; 'Steve DelBianco'; 'bc - GNSO list' Subject: RE: [bc-gnso] RE: ICANN releases Phase II economic study .Aero is very instructive. Any industry that charges money for micro-packets of peanuts is an excellent proxy to test for real demand. I learned two things. First, the numbers show that this entire industy is not willing to fork out unncessary money for domain names outside of .com. Second, apparently your seat cushion can serve as a floatation device in case of a water landing. Sarah B. Deutsch Vice President & Associate General Counsel Verizon Communications Phone: 703-351-3044 Fax: 703-351-3670 -----Original Message----- From: Chris Chaplow [mailto:chris@andalucia.com] Sent: Friday, December 03, 2010 5:09 PM To: Deutsch, Sarah B; 'Steve DelBianco'; 'bc - GNSO list' Subject: RE: [bc-gnso] RE: ICANN releases Phase II economic study Lots of interesting data all pulled together in one place. Short conclusion at end. I agree with Sara that the data does not offer support to any economic argument. I find the .aero case the most instructive: 55. The .aero experience with airport codes as second-level domain names indicates that airports have not perceived significant benefits from the gTLD. 56. In short, although there are thousands of airports around the world, and SITA reserved all of its three-character IATA codes, totaling over 13,000 pre-registered domain names, only about 210 airports registered their codes prior to the announcement that they would be released, only about 25 registered the codes after the announcement that they would be released, and only ten registered them after the release occurred. In a reserved environment only 210 airports out of 13k registered their 3 letter codes. Then threatened with the secure environment of the air industry another 35 claimed their codes. This is the real demand. We can only estimate how many airports would have registered if faced with an open environment but this ratio would be the defensive vs real registration. Chris Chaplow Managing Director Andalucía.com S.L. Avenida del Carmen 9 Ed. Puertosol, Puerto Deportivo 1ª Planta, Oficina 30 Estepona, 29680 Malaga, Spain Tel: + (34) 952 897 865 Fax: + (34) 952 897 874 E-mail: chris@andaluciaws.com Web: www.andaluciaws.com -----Mensaje original----- De: owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] En nombre de Deutsch, Sarah B Enviado el: viernes, 03 de diciembre de 2010 19:57 Para: 'Steve DelBianco'; 'bc - GNSO list' Asunto: [bc-gnso] RE: ICANN releases Phase II economic study The data certainly doesn't seem to support adding new gTLDs. The data also confirms the fact that large trademark owners are engaged in purely defensive registrations outside of .com. The smarter brand owners use the other gTLDs to try to redirect whatever traffic they can back to their primary sites. Sarah B. Deutsch Vice President & Associate General Counsel Verizon Communications Phone: 703-351-3044 Fax: 703-351-3670 -----Original Message----- From: owner-bc-gnso@icann.org [mailto:owner-bc-gnso@icann.org] On Behalf Of Steve DelBianco Sent: Friday, December 03, 2010 1:17 PM To: 'bc - GNSO list' Subject: [bc-gnso] FW: ICANN releases Phase II economic study New gTLD Economic Study Phase II Report is Released 3 December 2010 Following on from the previously published Economic Framework for the Analysis of the Expansion of Generic Top-Level Domain Names <http://www.icann.org/en/topics/new-gtlds/economic-analysis-of-new-gtlds-16 jun10-en.pdf> [334 KB] (June 2010), Phase II of this independent economic analysis has now been completed. See Economic Considerations in the Expansion of Generic Top-Level Domain Names, Phase II Report: Case Studies (Phase II Report) <http://www.icann.org/en/topics/new-gtlds/phase-two-economic-considerations -03dec10-en.pdf>[PDF, 782 KB]. In this Phase II Report, Greg Rosston from Stanford University and Michael Katz from the University of California Berkeley, with the cooperation of Compass Lexecon and its Theresa Sullivan, provide an analysis including a taxonomy of gTLD types, potential benefits of new gTLDs, potential costs of new gTLDs, results from empirical research on the domain names associated with top international brands, and a high-level summary of the empirical findings of their overall analysis All other economic studies performed in preparation for the New gtLD Program can be found onhttp://www.icann.org/en/topics/new-gtlds/related-en.htm under the heading, "TLD Demand and Economic Analysis
participants (4)
-
Chris Chaplow -
Deutsch, Sarah B -
Phil Corwin -
Steve DelBianco