Natalia:

I agree with you. Let's hear from others to refine our strategy for 2021.

Kind regards,

Alfredo Calderon eLearning Consultant calderon.alfredo@gmail.com http://aprendizajedistancia.blogspot.com | Skype: Alfredo_1212 | wiseintro.co/alfredocalderon IMPORTANT: The contents of this email and any attachments are confidential. They are intended for the named recipient(s) only. If you have received this email by mistake, please notify the sender immediately and do not disclose the contents to anyone or make copies thereof.

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On Tue, Nov 3, 2020 at 7:00 AM Natalia Filina <filinafilka@gmail.com> wrote:

Dear Alfredo,
Thank you very much for your feedback.

Before we start discussing of adding new communication channels, which of course have our audience (more young people and civil society), I`d like to add few points from my personal working experience:
- the filling this channel (instagram)requires a lot of resources - a different presentation of the material, a different format of the promo image. Instagram's algorithms are tricky, and posts with such specific content are not popular (few likes, no comments, not so easy to make reposts), which means they are not shown to the target audience.
- This is a great platform, but not quite effective for our topics (cybersec, tech - same).
- When adding any new additional communication channels, we have to be sure before that we control and work efficiently with the main working SoMe channels (Twitter and Facebook) and that this gives a result or feedback.

In the situation of not so active participation in outreach social media work from the At-Large community, maybe less channels may mean more capacity there.

Best,
Natalia Filina

Moscow, Russia

пн, 2 нояб. 2020 г. в 12:17, Alfredo Calderon <calderon.alfredo@gmail.com>:

Dear Colleagues:

Apologies for not making it to last Thursday's Webinar Team call. Here are my comments.

Agree with:

• Reactivate YouTube Channel with hashtags (#AtLargeWebinar, and have a #topic)
  
• Have a short description added in the YouTube video description and links to additional resources when posting the video
  
• Instagram is more an entertainment environment. It requires more attention when developing information. If we had a tool that can distribute the information simultaneously, we can consider it. Thank's Cheryl for the suggestion.
• 10 best tools auto share posts social media:: https://www.mentionlytics.com/blog/10-best-tools-auto-share-posts-social-media/
• The target audience in some cases determines the Social Media platform to use to distribute information. Consult with ICANN Communication Team and consider setting up a special call to review.
  
• e.g. - ICANN Fellows, NextGen, ICANN Community, civil society, etc. are groups we need to engage
  
• The next series of webinars in 2021 need to focus on two areas:
• Policy
• Enhancing leadership skills of our ATLAS III ambassadors: What are we doing?
• It is important that we follow the proposed 'Checklist' on Best Practices to pursue smooth webinar preparation.

Stay well and safe!

Alfredo Calderon eLearning Consultant calderon.alfredo@gmail.com http://aprendizajedistancia.blogspot.com | Skype: Alfredo_1212 | wiseintro.co/alfredocalderon IMPORTANT: The contents of this email and any attachments are confidential. They are intended for the named recipient(s) only. If you have received this email by mistake, please notify the sender immediately and do not disclose the contents to anyone or make copies thereof.

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