Thank you very much for your feedback.
Before we start discussing of adding new communication channels, which of course have our audience (more young people and civil society), I`d like to add few points from my personal working experience:
- the filling this channel (instagram)requires a lot of resources - a different presentation of the material, a different format of the promo image. Instagram's algorithms are tricky, and posts with such specific content are not popular (few likes, no comments, not so easy to make reposts), which means they are not shown to the target audience.
- This is a great platform, but not quite effective for our topics (cybersec, tech - same).
- When adding any new additional communication channels, we have to be sure before that we control and work efficiently with the main working SoMe channels (Twitter and Facebook) and that this gives a result or feedback.
In the situation of not so active participation in outreach social media work from the At-Large community, maybe less channels may mean more capacity there.
Best,
Natalia Filina
Natalia Filina
Moscow, Russia
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