Just to complement Hong, this was an experimental interactive session that was considered to be successful in the end.  ICANN board and staff was well represented in this session and to each working group there was assigned a member of the board.
Some of suggestions (given in key words) coming out in the end of each working groups are below:

- Collateral
    - Reach to non-specialized community
    - Standard package of info in 6 languages
    - Producing 3 versions of everything (ICANN version, a middle-ground version and overview version)\

- Events
  - Leverage of existing communities
  - Need to know other organizations
  - Calendar of all events
  - Statistical analysis of data for participation at ICANN meetings
  - Promote ICANN at other meetings
  - Small regional ICANN meetings

- Digital Engagement
  - Post relevant content
  - Topically relevant content
  - Self-identify (experts, novice etc)
  - Topic-based constituency
  - Accessibility and language
  - Quality and quantity of interpretations
  - Terminology

- Methodology
  - How do we know outreach is working?
  - How to measure it?
  - Use existing and new tools

Best Regards,
Sokol
 
Sokol Haxhiu
Tirana, Albania
Mobile:  +355 69 2067543
Skype:  shaxhiu
From: Hong Xue <hongxueipr@gmail.com>
To: Gabriella Schittek <gabriella.schittek@icann.org>
Cc: "ccnso-council@icann.org" <ccnso-council@icann.org>
Sent: Monday, April 15, 2013 11:11 AM
Subject: Re: [ccnso-council] Report on Session on Global Stakeholder Engagement


I participated the session "Global Stakeholder Engagement" at 11:00-12:00 on Thursday April 11 in Grand Hall A. 

ICANN GSE team formed 4 teams on "Collateral", "Conferences, event and speaker panels, workshops", "Digital engagement", and "Populating the ‘Waffle’model (community self-assessment)" respectively. The team outlined the different engagement models, from "Inform, Raise Awareness and Initiate Engagement", "contribution to policy" to "access to public at-large". Each team had its own discussions and then presented its suggestions to the whole group. The suggestions included pursuing outreach beyond 3 ICANN meetings, improving translation/interpretation quality, and developing Waffel mode in which ICANN will developed more programs and tools from region to region and from SG to SG. Generally, it seems ICANN is building a huge GSE program with significant budget and resource impact. On the other hand, ICANN has not been able to effectively link up its various programs and tools in its institutional matrix. 

There are other councilors present at the session and I'm sure they could have more insightful reports. 

Best,

Hong   



--
Professor Dr. Hong Xue
Director of Institute for the Internet Policy & Law (IIPL)
Beijing Normal University
http://www.iipl.org.cn/
19 Xin Jie Kou Wai Street
Beijing 100875 China