Dear Sir or Madam, I have been in business since the Internet started to be used by business. I started back in 1994, teaching people how to use email, then I build web pages for them using nothing but HTML code, so I have seen everything from a business point of view. The cost of a domain name has never been a major factor, but it is a factor, as we have to explain that it has to be paid every year. Given the changes online, starting in 2018, it is becoming more & more obvious that a business no longer needs a domain name. Now, having a Facebook Page, Instagram Account, LinkedIn Account is more important than having a website, as being where your target market is, is far more lucrative. A 2017 CNBC survey found that 45% of small businesses in the USA have no website, so if I have to go to a business to get them online and I say that your domain name costs us$20 now but I don't know what it will cost next year, or the year after, they will second guess the decision. Existing .com owners will be thing the same, why bother with a .com? The generations growing up now are already expecting to see a business on Facebook, Instagram & LinkedIn, a website is a second thought when they are shopping. Does ICANN want to go down in history as the ones that killed the .com? Eoin O'Leary FocusBusienssCoaching.com