I run a breakfast restaurant, where we charge $3 for a $.60 cup of coffee so that we can afford to charge $3 for a sausage patty that costs us nearly $2. I would rather live in a world where coffee is $1.50, and sausage is $5. Funding initiatives on the back of established profitable regimes is pork barrelling and corrupts the whole system. Let markets dictate prices and fund initiatives with venture capital. Thanks