To Whom It May Concern: For a simple thing as a domain name, in the last 15 years, I don't think it really costs as much as we think, for this "technology". Who put ICANN over all this, and why does the rate have to continually increase. I think there's a lot of greed involved. Please stop increasing the rate for buying any TLD, no matter how it is bought or who it is being bought through. The fact that even other types of TLDs outside of COM are expensive with some registrars, are completely ridiculous. The technology cost hasn't changed and it's the same technology 20+ years ago, as it is today. Perhaps fire some CEOs and upper management who lost their grip on reality and how increasing this will bring less business. We've got small business owners and bloggers really trying their best to create websites DIY style, who have families or are college students, and don't have much money to be shelling out for domain, hosting, and even SSL, with all the increased. I think if some web hosts, like Bluehost and Namecheap, can keep hosting affordable, I think ICANN be reasonable by making sure to keep lower costs too. It may encourage more business, rather than people looking at the shopping cart for 10 minutes, to decide if paying the extra few bucks for the higher price, is worth it, in comparison to their previously paid for COMs and other TLDs. Kind Regards, Nile Flores ========= *Helping You Rock Out Your Website Like A Rockstar! -Blondish.net* - http://blondish.net Twitter: https://twitter.com/blondishnet Facebook: https://facebook.com/blondishnet All About WordPress on Facebook - *We help novice to advanced WordPress users... 9000 members strong*: https://facebook.com/groups/AllAboutWP *Find out why I'm in the top 5% most viewed on Slideshare with my WordCamp Presentations* http://slideshare.net/blondishnet