comments-new-gtld-auction-proceeds-initial-08oct18

Download

comments-new-gtld-auction-proceeds-initial-08oct18@icann.org

November 2018

21 participants
22 discussions

[Comments-new-gtld-auction-proceeds-initial-08oct18] .Club Domains, LLC Comment in Support of a Global Awareness Campaign
by Jonathan Frost Nov. 20, 2018

Nov. 20, 2018

.Club Domains, LLC is pleased to provide the attached comment on the "Top Level Domain (gTLD) Auction Proceeds Cross-Community Working Group " Initial Report. Jonathan Frost General Counsel, .Club Domains, LLC jonathan(a)get.club t: +1 954-530-2580 21 NW 5th Street, Fort Lauderdale, FL 33301

1 0

[Comments-new-gtld-auction-proceeds-initial-08oct18] Awareness campaign
by Jay Westerdal Nov. 20, 2018

Nov. 20, 2018

To increase the awareness of new TLDs is a win-win-win-win for ICANN, registries, registrars, and end-users. In person marketing at trade-shows would make a material difference. I propose ICANN purchases booth space and allowed registries and registrars to volunteer to staff it. Two or three trade-shows a month would make a ripple effect. Please chose a variety of industries and choose conferences with 1,000+ attendees. I am certain that registries would volunteer to staff these booths. We certainly would. In fact, most of this would be organized by Volunteers from the community. I propose that 50% of the auction funds be used for awareness campaigns. Ideal this would be an endowment fund, where 100% of the money is invested and the fund would earn interest on the original money, it would retain the first 3% for deprecation, then any funds after this point would be allocated on the outreach campaigns budget. After 30 years, the funds would have grown and this campaign can come to a conclusion. The endowment fund can choose the next stage of philanthropic use that aligns with ICANN's mission. Had ICANN started this in 2015, the excess interest would have funded a lot of good outreach by now. Jay Westerdal Top Level Spectrum, Inc.

1 0