I write on behalf of .LOVE in support of the Global Awareness Campaign.

gTLDs are currently largely unknown to the general public.

Given the fact that a Global Awareness Campaign has already been approved by the ICANN Board, the .LOVE registry strongly supports the allocation of at least 25% of the gTLD auction proceeds being committed to an Awareness Campaign. 

Thank you.

Evatt Merchant

[info at get.love]
Counsel for .LOVE