I’ll ask my question a different way;

Chuck, can you please ask staff to find out how many times the mp3 recording has been downloaded previously (month to month)?

Also, has anyone done a study of success for the implementation of the audiocast to determine its ROI? Will it be seen as “valuable” if 50 people listen in? 25? 5? 1? At what point do we consider the cost and effort outweighs the perceived value?

In my business, I try to only implement initiatives after determining demand and setting success criteria.

So a good start may be;

- Why are we performing this initiative?

- What are hoping to achieve?

- How much will it cost?

- How will we define success?

- How will we measure success?

It is never too late to apply these type of questions....

Adrian Kinderis

From: owner-council@gnso.icann.org [mailto:owner-council@gnso.icann.org] On Behalf Of Marika Konings
Sent: Thursday, 15 July 2010 5:37 AM
To: Council GNSO
Subject: [council] Audiocast details

Dear All,

The audiocast for tomorrow’s GNSO Council meeting will be available from http://stream.icann.org/gnso/. Please do note that this is a trial so it might not be perfect (yet). We would, however, appreciate any feedback you, members of your stakeholder groups / constituencies or others participating have on the audiocast so we can take it into account going forward.

With best regards,

Marika