John and Evan have both settled on facts surrounding the ccTLD domain business that, while not generally known, are key to their operational success. 

The marketing of .co as an alternative to .com is serendipity exploited for profit.  They simply upended the 2nd level UK domain naming convention and went for it. Similar arguments sustain the business models adopted for .ag, .bz and .pr. 

You would have noticed several of those with marquee status are in the LAC region. They bring  relatively good revenue and wider participation in the domain name business to the region that has historically been left behind, domain business wise. I can tell you there is no appetite to disrupt that revenue flow.

Carlton   

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On Thu, 28 Apr 2022 at 14:41, Evan Leibovitch via CPWG <cpwg@icann.org> wrote:
On Thu, Apr 28, 2022 at 2:33 PM John McCormac <jmcc@hosterstats.com> wrote:
 
The problem for ICANN is that people identify with their local ccTLD in
a way that they don't generally identify with a gTLD. Some of the more
successful and stable new gTLDs have communities that have grown around
them (.ORG, geo gTLDs and hobby/interest gTLDs).

I showed some of the ads used by CIRA, unabashedly using maple syrup and hockey to sell domains to Canadians. The better versions of these registries even have a "local presence" requirement.

Then there are the ones at the other end that are deliberately sold as generics like .SX, .FM, .ME, .NU, most famously .TV and as I mentioned .CO.
There are some high-profile generic names using ccTLDs (bit.ly, goo.gl) that might otherwise be promoted for local use.

And then there's the Laotian CC, still actively marketed as the cityTLD for Los Angeles. In the very last entry of the .LA Frequently-Asked Questions list is:
Q: Isn't .LA for Laos?
A: Dot LA Marketing Company has the rights from the Supporting Organisation of Laos to market .LA. .LA has been open to worldwide registrations since 2000.

... which speaks to the marketing rights, but nothing at all about where its policies come from.

The point is, there are many different types of CC TLDs, which differ from each other in policies and marketing as much as they differ from ICANN's regime for generics.

The public ought to know about this. I was on this issue more than a decade ago but got no interest.

- Evan

 

A lot of ccTLD registry marketing has focused on the localised nature of
ccTLDs and claim that they are more trustworthy than gTLDs. Most local
advertising is going to be overwhelmingly ccTLD with a few of the legacy
gTLDs.

Regards...
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