The World Economic Forum (
WEF)
brings together in Davos leaders from finance, industry, government,
civil society and the media, providing a platform on a wide range of
subjects, but as a forum it is not prescriptive, nor is it accountable.
Now is an appropriate time for global corporations like Google and
Tencent, Facebook and Alibaba, to set up a comprehensive list of best
practices for the new era. Some sort of structured, transparent,
accountable and global
Advisory council, with an opting-in
mechanism for corporations, governments and civil society entities,
could provide useful advice in setting up global ethical standards
across its membership. Social media have come under closer scrutiny
because of the way their networks may be used by terrorist
organisations, or by foreign powers to influence local politics as
in the 2016 U.S. presidential election or in the U.K.
referendum on Brexit.