[[-- Translated text (es -> en) --]] Dear Sirs and Madams As detailed in the report that Sergio sent, here is a brief Summary of the meeting for the creation of the ACES subcommittee, the same was aligns with the strategic objectives of LACRALO, as Director of the Group of Communications, as a team we are in the process of strengthening the internal and external communication of our organization, that is why I have expressed my interest in being part of it. The creation of the ACES Subcommittee represents a unique opportunity for to enhance our capabilities in this area and contribute to greater LACRALO's visibility at regional and global levels. At-Large community campaigns within ICANN have two objectives: main: identification and amplification. *Identification Campaign* An identification campaign, initiated by the CPWG (Public Policy Working Group), Consolidated Policies), seeks to broaden participation in the discussion on developing a stance beyond the "suspects" CPWG's "usual" approaches. The goal is to gain insight from a broader community base, including RALOs (Regional At-Large Organizations), ALS leaders (At-Large Structures) and ALS members. The level of expansion depends on the familiarity with DNS that is required. for feedback on a particular topic. *Amplification Campaign* The main objective of an amplification campaign is education and promotion. Ideally, these campaigns originate in the ALAC (At-Large Advisory Committee). An education campaign could focus on teaching end users how to protect yourself from phishing attacks. An advocacy campaign could be used to promote changes such as universal acceptance or adoption of DNSSEC. In short, the At-Large community campaigns within ICANN are focus on involving a broader range of stakeholders in the policy development and in educating and advocating on important issues related to DNS. to discuss two key campaign topics mobilization that At-Large will focus on in 2025. The topics include the *Next Round and Applicant Support Program* and *Acceptance Day Universal*. During the meeting, the *Universal Campaign Guide* was presented. At-Large* followed by a discussion on next steps. To review the details, here is the meeting agenda <https://community.icann.org/x/LoDlF> . The *At-Large Campaign Manual* guides community volunteers ICANN At-Large on how to run citizen engagement campaigns. The manual defines two types of campaigns: *identification* and * *amplification*. Identification campaigns aim to broaden participation in policy development debates, while amplification campaigns seek to educate and promote changes. The manual also offers specific campaign models, including *email alerts*, *phone trees*, *networks social*, *webinars* and *seminars*, as well as strategies for evaluate the success of campaigns. The manual emphasizes the importance of the *practices ethics*, *inclusivity*, *transparency* and *collaboration*, and It also highlights the *traps* to avoid to ensure a successful execution. LINK to the Manual (EN): https://community.icann.org/download/attachments/350584878/ALCampaignPlayboo... Marcelo Rodriguez Chair WG Comms ALAC Member LACRALO