OWG is a new Canadian airline. Its first commercial flight was last month from your city of Toronto-
We must be looking at different photos. In the one I see, the domain is in tiny print, and "OWG" dominates the livery.
(A search for "OWG" easily finds the airline without needing the dot-com domain, so it was a frill rather than a necessity)
OWG.com branding is prominent on the fuselage.
"OWG" (without the domain) sure is prominent, it's all that is needed to find the airline.
"owg.com" is in really small print by comparison.
Who sold them the domain name? I did.
Good job; congratulations on selling them something they didn't need. I'm sure that their investors are impressed.
As another example, Easyjet.
Old livery:
New livery:
They've come to realize from experience that the domain name is unimportant. Others will come along too.
Evan Leibovitch, Toronto Canada
@evanleibovitch / @el56