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Is your organization taking full advantage of all the Internet has to offer?
For the first time in over a decade, businesses, communities, regional and local governments, nonprofits, and other organizations will have the opportunity to apply for a new generic
top-level domain (gTLD). A TLD is the part of a web address that comes after the last dot. For example, in www.icann.org,
“.org” is the TLD.
TLDs are unique digital assets that can be used to serve diverse cultural, geographic, linguistic, and professional communities, and provide a unique and secure space for customers
and constituents online. Today there are more than 1,200 new gTLDs representing brands and businesses like .microsoft and .toyota, cities and regions like .amsterdam, and communities like .kids. Plus, there are gTLDs available in different scripts representing
many languages.
The Internet Corporation for Assigned Names and Numbers (ICANN), the organization that coordinates the Internet’s Domain Name System, is launching this community-driven initiative.
ICANN will host a webinar for nonprofit organizations in Europe and North America to discuss how a gTLD can support their strategic goals.
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