Hi Folks The CROPP funding has been approved for FY 18 which includes the NARALO five trips from July 1, 2017 to June 31, 2018 As all RALOs, NARALO has to create a Strategic Outreach strategy for this period and in the past year we used all our trips ( last one to be used in May) for the current fiscal period and it resulted in two new ALS's and 10 Unaffiliated members and undocumented good will and engagement at each of the events. We need to ask your opinions on this year's plan 1. Who and where should our focus be? 2. What events should we attend? 3. How can the plan be integrated with Chris Modini's plan 4. What restrictions should we have? 6 What is reasonable expectations 7 Who is interested in attending a CROPP trip, and what is the event of interest The new plan will follow the same format as last year. Here is the shared google doc for edits for this year https://docs.google.com/document/d/1_itHjqNQeavZiVd3Qwhk20wN_3aKkbXOtL6H0XzC... *Below is the FY 17 plan* *1.0 FY'17 Overview* *NARALO's Outreach and Engagement Plan* for FY 17 takes a two part approach, First we need to take stock of the gaps and opportunities of the existing ALS population. Secondly, once this is done we can use the results of the analysis to help shape the Outreach/Engagement plan moving to close the gaps and recruit potential volunteers and also engage the current ALS volunteers we do have. Changes in approach for the FY 17 We wanted to encourage new travellers/ALS members to take advantage of the trips we have been providing regular updates on all the NARALO calls by the travellers. Except for the IGF USA trip all the other trips focus on single person travel. We decided after the poor representation at the NTEN event to discontinue attending this conference. Another new onus is completing the CROPP trips early in the early vs the late entries. We have have seen in previous years submissions made in late winter posing logistical problems for staff. This year three of the five submissions have been in May 2016 for the FY 17 year. 1.1 Gap Analysis - ARIN trip in October in Houston, Texas. Note that ARIN and NARALO have a MOU and efforts are being made to be colloborative and informative to their community - No reps from SouthWest USA - No preps from Canadian Praires( Two ALS decertified in Praires) - No reps in NorthWest USA - No Canadian First Nations group( E Manitoba decertified) - Only one ALS in Midwest USA 1.2 Volunteer Recruitment - Another approach is find new groups on their specific interest so they have a specific interest in the ICANN ecosytem 1.3 Clarity of Plan To identify the opportunities to enable some of the NARALO members to outreach to a specific audiences to educate them on the value of ICANN, ALAC and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment to become new ALS's. *1.4 Attributes of Participants* - Positive attitude to proactive marketing - Confident and supported by RALO - Focused and purposeful - Proven track record - Preparation of the target market to educate - Awareness of the ICANN ecosystem *1.5 Environmental Factors* - Research completed on existing ALS participation, absence and issues - Event has opportunities to promote, speaking engagement and networking opportunities - Match of NARALO goals and event's mission - Endorsement of NARALO of event schedule *1.6 Skills of Participants* - Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more - Understand importance of social media reporting - Prompt reporting of event and followup *1.7 Plan Implementation Timelines* May Draft plan prepared and discussed at Outreach & Engagement June Plan Submitted to NARALO for Approval. Adoption of Plan and submission of Trips July First Cropp Trips to IGF-USA Oct. to June Completion of the Five CROPP trips *1.8 Proposed Trips * *This trips listed below are suggestions based upon interest expressed in the past by NARALO Members* *Trip ONE and Trip Two July 14- New travellers* IGF USA Two travellers Seth Reiss and Louis Houle *Gap Analysis: US Wide event * *Trip Three- November - New traveller* Tom Lowenhaupt *GAP Analysis:* *Trip Four - October - New traveller* Leah Symekher ARIN Meeting *www.arin.net <http://www.arin.net/>* *Gap Analysis: ARIN MOU* *Trip Five* *TBA* *Traveller: Judith Hellerstein* *Gap Analysis: South Western Region of the United States* *1.9 Conclusion* We are pleased to submit the updated FY 17 strategic plan for critical feedback Glenn McKnight mcknight.glenn@gmail.com skype gmcknight twitter gmcknight 289-830 6259 .