Dear All,

Sending this brief note to advise current status of the Consumer Trust survey.

I had a conference call with the User Insight team last Tuesday and we reviewed all the

suggestions and feedback.  As a result we made several improvements to the questionnaire.

Overall, I deferred to the expertise of User Insight in helping us to achieve our objectives.

Some of the suggestions we made are better suited to in person interviews rather than online surveys.

Another consideration was the amount of time required of the survey participants.

One point of their advice was to proceed with http://www.thecoca-colacompany.com as the domain

to be used for the lookup exercise.

User Insight planned to launch a pilot test to make sure there were no unexpected problems as a

final validation of the questionnaire.

I am expecting an updated status from them again tomorrow and will keep you all advised.

Kind regards,

Lynn