Hey all,

While doing some research today to assemble a course, I found a 2020 video on Youtube with over 3 million views explaining the DNS and ICANN. Hard to believe? I couldn't believe it either, but with a combination of a strong channel, a click-bait title, and some jokes, the channel goes about explaining that subject to a wide audience:

https://www.youtube.com/watch?v=6KDBpn8fW78

Since I had never seen something remotely as popular as this concerning Internet Governance in general, maybe this is something for us to analyze and understand in order to continue strengthening our communications efforts. We do not need to necessarily build our own channels for it, we could do partnerships with existing ones.

Best,