Hello everyone,

Since I've been assigned this task, I would like to highlight some aspects before tomorrow's meeting.

As mentioned, UASG website needs better SEO-oriented content to rank higher in search engines. In order to analyze some aspects such as the right data entry of the snippet section, I need to access the backend, in our case WordPress. So what I can do here is simply talk about what I can see "on the surface".

Let's take for example the page "Document hub":

To optimize this site, we would need some text where we explain e.g. what this page contains, how users can benefit from this hub section, etc. This will help us position the keyword and give search engines some content to scan. Creating a more structured hub with subcategories (sub URLs) and a description of each can help as well. The richer, qualitative, and clear a page is, the more a page acquires value in the eye of the search engine.

The same goes for the Case Studies section where basically there is no content. I tried to query "UASG case studies" and I didn't even get the webpage in Google on the first 2-3 results pages. This means Google does not even correlate at the moment my query with the title of this page.

Writing a more clear title and a relevant and structured text is required. And in case you are wondering, yes, this is a lot of work that needs to be discussed also with SEO and web development experts 😄

 

Quite a long article (which is good) but it lacks a clear structure for SEO. Usually, we divide articles into paragraphs using different headers (H1, H2, H3, etc.). Analyzing the code through my browser I can see the following:

H2 is the title of the post which works perfectly but the article has no structure.

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