Hi Maria,

Thank you for the input on 5 year Comms action plan. I have added them to the shared document here: https://docs.google.com/spreadsheets/d/1fRj6IcOD3FcfajZHYD1mrKi-zA8mi6CThUMrw6GKwi0/edit#gid=1322195383

Kind regards,

Seda

From: UA-comms <ua-comms-bounces@icann.org> on behalf of Maria Kolesnikova via UA-comms <ua-comms@icann.org>
Reply to: Maria Kolesnikova <masha@cctld.ru>
Date: 13 November 2023 Monday 19:46
To: "ua-comms@icann.org" <ua-comms@icann.org>
Subject: [UA-comms] Developing 5-year action plan for Comms WG

Hi All,

To continue discussion on the UA Comms WG five-year plan. Here are some initial thoughts on the matter…

If the Comms WG is considered as an UASG structure that is responsible for all UASG communication efforts with relevant internal and external stakeholders then it make sense to look at and be focused on the current work made by WG and the WG available human and time resources. We should be realistic on what can be done by Comms WG members based on the previous experience.

In this way, the five-year plan could include the following:

Gathering and updating the most comprehensive knowledge base on Universal Acceptance (materials published on website, Github repository, community page, etc.);
Generating new and informative content on UA thematic for each stakeholder group (videos, blogs, reports, smm-posting, etc.) for the following promotion and keeping in the knowledge base;
Promotion of UASG and UA-related content via different communication channels (SMM campaigns, publications in media, partnership with external platforms well-visited by key stakeholders, ICANN newsletters + UA-related events of different levels)
Develop/update existing UASG communication channels/instruments and create new ones, if necessary (UASG website, social media pages, community page; Media; collaborative publications on UASG members and partners channels, etc). That should include regular audit of the channels, their update and further improvement. For example, SEO audit of the UASG website, audit and improving social media pages, evaluation of presence in media and other related platforms, etc.
Building and developing internal communication processes within UASG community. Including communication on UA-related topics within ICANN community and its structures.
Looking for and developing partnership with key influencers from the listed stakeholder groups (international organizations; IT giants; media platforms, etc).

These list can be concretized and detailed further to better correlate with the UASG Five-year Strategic Plan.

Thank you.

Maria

From: UA-comms <ua-comms-bounces@icann.org> on behalf of Seda Akbulut via UA-comms <ua-comms@icann.org>
Reply to: Seda Akbulut <seda.akbulut@icann.org>
Date: 13 November 2023 Monday 13:07
To: Seda Akbulut via UA-comms <ua-comms@icann.org>
Subject: [UA-comms] UA Communications WG meeting on 13 November 2023 Monday at UTC 1430.

UA Communications WG is inviting you to recurring meeting on

13 November 2023 Monday at UTC 1430.

Tentative agenda:

Welcome and roll-call
Developing a 5-year action plan [docs.google.com] for Comms WG to achieve the UASG’s 5-year strategic plan [docs.google.com]
Develop and implement a strategy on how to reach out to different people to submit local/national/regional proposals. (UA Day 2024 Planning [docs.google.com])
Starting the newsletter issue#3

Join Zoom Meeting

https://icann.zoom.us/j/92496391581?pwd=S3JFTEF2K0xGZjNaYVNyQlRiM0FuQT09 [icann.zoom.us]

Meeting ID: 924 9639 1581

Passcode: ^+XR6=%03?

Meeting ID: 924 9639 1581

Mobile Passcode: 8421079539

Find your local number: https://icann.zoom.us/u/acIaeN5FB6 [icann.zoom.us]

Best regards,

Seda Akbulut