BEGIN:VCALENDAR
METHOD:REQUEST
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TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:16010101T020000
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BEGIN:VEVENT
ORGANIZER;CN=Melissa Bassignani:MAILTO:mbassignani@virtualmgmt.com
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=NEEDS-ACTION;RSVP=TRUE;CN=UA-comms@i
 cann.org:MAILTO:UA-comms@icann.org
ATTENDEE;ROLE=OPT-PARTICIPANT;PARTSTAT=NEEDS-ACTION;RSVP=TRUE;CN=Phil Lodic
 o:MAILTO:phil.lodico@fairwindspartners.com
ATTENDEE;ROLE=OPT-PARTICIPANT;PARTSTAT=NEEDS-ACTION;RSVP=TRUE;CN=Francisco 
 Arias:MAILTO:francisco.arias@icann.org
DESCRIPTION;LANGUAGE=en-US:Hi all\,\n\nThe invite has been updated to inclu
 de Adobe Connect details. Please disregard previous the conference call in
 formation that was provided.\n\nThank you\,\nMelissa\n\nConference Details
 :\n\nAdobe Connect room: https://icann.adobeconnect.com/universalacceptanc
 e\n\nPhone access details:\nhttps://www.myrcplus.com/cnums.asp?bwebid=8369
 444&ppc=2839402851&num=1-719-867-1571\n\nAgenda:\n\n1) Introductions (5 mi
 n)\n2) Determine messaging\, i.e.\, developing content (30 min)\n3) Descri
 bing a distribution model\, i.e.\, communications channels\, public relati
 ons efforts\, and potentially budget (30 min)\n4) Planning of the Singapor
 e meeting (10 min)\n\nPotential messaging strategies:\n1) ASCII issues pri
 marily in order to keep the messaging simple and required investment low.\
 n2) Reputation of companies and application writers that hold themselves o
 ut to be technically competent\n3) IDN issues as UA is a global issue with
  global impact\n4) The relatively low cost of repair\n5) This has to be do
 me sooner or later anyway: do it once\, do it right and never do it again\
 n6) Firms are turning away customers\n7) Developing awareness of the new T
 LD program overall\n\nPotential distribution models:\n1) Social media\, us
 ing the domain name industry and ICANN community to multiply messages thro
 ugh their own networks.\n2) News stories: using news contacts within diffe
 rent global organizations and using (again) the ICANN community to make pl
 acements.\n3) Individual corporate contacts: using high-level contact betw
 een global organizations to get proper management attention on the issue\n
 4) Formal public relations efforts: hiring the correct firms to publicize 
 the message to the right quarters\n\n\n\n
SUMMARY;LANGUAGE=en-US:Updated Call Details: UA Communications Initial Meet
 ing 
DTSTART;TZID=Eastern Standard Time:20150130T140000
DTEND;TZID=Eastern Standard Time:20150130T151500
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 0100000001FC201D0A2A60A4C903DF0CB5D085655
CLASS:PUBLIC
PRIORITY:5
DTSTAMP:20150129T223544Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:1
LOCATION;LANGUAGE=en-US:Dial in 
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BEGIN:VALARM
ACTION:DISPLAY
DESCRIPTION:REMINDER
TRIGGER;RELATED=START:-PT15M
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END:VEVENT
END:VCALENDAR