Show What You Know!

Now accepting papers for LocWorld43 Vancouver
October 27-29, 2020

You would like to enter new markets. You study the statistics, analyze your cost of entry, calculate your return on investment. You determine what will be necessary to create a localized presence in those new markets.

This is all good. But it is easy to overlook the most crucial part of this whole process. It’s not the markets or countries, it’s not (necessarily) the paying customer. It’s the end-users. Even if you are selling to companies, you are actually creating a product for the end-users: people who work for those companies or, even more removed, their customers. From introductory user interface design to sales and follow up service: how easy have you made it for users? How comfortable are they with you and your offerings? Do they feel welcome when using your site, your product, your support resources? Have you encouraged trust by showing your ability to cater to their needs?
We invite you to share what you have learned from your experience with global end-users: how you have successfully engaged them or perhaps the painful lessons learned from failure. Your audience will be eager to learn from you and to share their experiences!

Also, we always accept proposals on new trends, general localization and international business; see the submission link for all suggested topics.
 
Our board of experts will review and evaluate all submissions. If yours is selected, you will get the opportunity to lead the conversation with the influencers and up-and-comers of the localization industry. We can’t wait to see you there!
 
Get the full details on Engage Global Users proposals and submit your paper today!
Proposal submission deadline: April 30, 2020.