Jessica, Thanks for sharing. Looking through the lens of the audience “with limited to no knowledge of UA” I believe this serves as a good primer. I did have some comments/edits for your consideration which are in-doc. Best, Dennis From: UA-discuss <ua-discuss-bounces@icann.org> on behalf of "Ranftl, Jessica" <Jessica.Ranftl@edelman.com> Date: Monday, April 15, 2019 at 5:39 PM To: "UA-discuss@icann.org" <ua-discuss@icann.org> Cc: "@UASG Team" <UASGTeam@edelman.com> Subject: [EXTERNAL] [UA-discuss] Updated UASG011 FAQ Document Revision, April 2019 Hello everyone, For visibility, attached is the updated UASG011, FAQ document. We took into consideration feedback from the UASG Comms group to shorten responses, use more understandable language and incorporate recent statistics and data points. It is worth noting that this document is not intended to have comprehensive messaging for every UASG audience – instead, it is geared toward an audience with limited to no knowledge of UA, such as reporters, with the goal of providing a concise, understandable overview of what UA is and why it matters. If you have questions or concerns, please let us know. Jessica Ranftl | Edelman Seattle 1601 5th Avenue, 24th Floor Seattle, WA 98101 Office: 206.664.8639 Mobile: 206-693-8134