Hello Malcolm,
Even if rephrased, I don't think I understand what is intended to be meant by "consumer trust".
It is a general term like human rights and public interest. I think the key is that it needs to be grounded in what it means for ICANN's limited mission. If we are talking about domain names it could be that: - a domain name resolves deterministically to a particular resource connected to the Internet (the implementation of DNSSEC at the root was intended to help with that) - there is a legal person that can be contacted when there is a problem with the operation of the domain name (the collection and publication of contact information was intended to help with that) What it should not be in my personal view: - anything to do with the content of a website that might be referred to by the domain name - anything to do with the characteristics of a legal person associated with a domain name that might be inferred from the name Regards, Bruce Tonkin