Feb. 23, 2016
4:27 p.m.
The Board are clearly followers of the Felix Dennis school of negotiation.
You have to persuade yourself that you absolutely don't care what happens. If you don't care, you've won. I absolutely promise you, in every serious negotiation, the man or woman who doesn't care is going to win.
You give the impression that you're willing to walk away ...
Not give the impression. Walk away. No deal is a must-do deal.
So, yes, play chicken by all means. Just don't turn that wheel, no matter what.