The sales case for defensive registrations
I just received an unsolicited email that some of you may find interesting. Due to non-ICANN related work, I own a domain related to ebooks. Some domainer -- or its agent -- sent me a solicitation to acquire a similar domain. Obviously my WHOIS info was culled for this, but that doesn't particularly bother me. What is interesting to read is the sale pitch that pushes defensive registrations and says that even if you own a trademark it doesn't really matter. Quotes of note: *Q:But I already own a similar domain, why do I need another one?* * * *A: The answer is pretty simple, you will get more exposure for your business for the least amount of money. Search engines file your page contents within one domain name. If you have multiple domains, this multiplies the chance of having a surfer click on the link to your website.* *Q:But my domain name and business are trademarked..* * * *A: This does not really prevent other people from using unregistered versions of your trademark for other legal or illegal reasons. A good example is Nissan.com, a trademark just for your branch in the industry and quite often just for your region of the world. Defensive registering will help protect your brand and business.* I have zero interest in the domain, if anyone else wants *stud-ebooks.com*you're welcome to it http://ourbestnames.net/acquire/hgag/WkaM3hn6T7 -- Evan Leibovitch Toronto Canada Em: evan at telly dot org Sk: evanleibovitch Tw: el56
participants (1)
-
Evan Leibovitch