ICANN maintains oblivion from this reality by refusing to measure the extent of this withdrawal in the context of "Consumer Choice".
That's not very surprising. ICANN exists in its current form mostly because some people wrongly assumed in the mid 1990s that Internet users would use the DNS as a directory. At the time it wasn't quite obvious that they were wrong since manual directories like Yahoo couldn't keep up search engines like Altavista returned too many irrelevant results, and a casual change by someone at Netscape to turn a bare word in the address bar into word.com set off a neverending race to squat on those words. But as soon as Google started using pagerank to score the results, the contest was over and search engines won. The only TLD that ever tried to be a directory was MUSEUM, and nobody even noticed. Unfortunately by that time ICANN had already promised to provide "competetition" from new TLDs. That has completely failed, since nearly everyone still uses .com, .org, and their national ccTLD. Vanity domains like .apple look like they may be useful for branding, but the rest are just for speculation and collecting rent from over-cautious trademark lawyers. So I agree with Evan that the DNS is not very important to consumers, and the main thing we can do is to remind ICANN that its main job is to keep the DNS stable, not to make domain speculators happy. R's, John PS: Imagine if Google had showed up three years earlier, and it was obvious in 1998 that TLDs don't matter.