On November 16, 2016 at 01:32 evan@telly.org (Evan Leibovitch) wrote:
On 15 November 2016 at 23:28, <bzs@theworld.com> wrote:
I don't think policy should be driven on a guess at the likelihood that a gTLD might be desirable to end-users or not. Why not? So far gTLDs have been given out based in guesses that they'd be financially stable. There was no market analysis before the expansion round to deminstrate either demand or viability, so it's all been driven on guesswork so far.
That's a whole different kettle of fish.
From what I can tell there just wasn't all that much concern whether a gTLD registry was long term financially stable, only short term. They had to show sufficient financials to get started.
There is the "Continued Operations Instrument": https://www.icann.org/resources/pages/coi-2015-09-28-en which aims to, as the name implies, continue registry operations in the event of failure. And EBERO, the Emergency Back-End Registry Operator. https://www.icann.org/resources/pages/ebero-2013-04-02-en But ok those are responses not predictors. We shall know more about all this in the fullness of time. And probably not a lot of time, another couple of years.
There is an interest that the world of non-domain-buyers and non-domain-sellers has in the landscape of the DNS. Arguably that is EXACTLY what the bylaws mandate At-Large to advance and advise.
What? That they need to have an interest in gtlds they have no interest in? I guess that's roughly what COI and EBERO are.
Also, I don't know of any of these .BRAND gTLDs which are doing anything out in the wild other than creating SLDs for their products or marketing campaigns such as next100.bmw. Which is fine but that's not what's being discussed here vis a vis .FOOD.
We don't know. What we do know is that the open ones, with VERY few exceptions (ie, dot-bank and maybe dot-ngo) have a singular business model, mostly based on tonnage of domains sold.
Yes, but we're talking about the closed ones and looking for any examples from them giving a hint how they might operate. Q. What's the difference between elephants and giraffes? A. They all have long necks, except for the elephants.
Has any closed TLD actually offered registration to end users?
They have to be careful how they do it, let they run afoul of the registrar lobby, er, constituency. Personally, I'm hoping that Google walks this path because it's consistent with how it's disrupted other fields such as email and productivity apps.
Personally I expected Sony to do something with their very successful Playstation brand.For example offer all their online players a domain for their game console for example probably for a price, or a coupon in the box, perhaps as part of product registration.
There're a lot of RSN speculation or puff pieces on why this is going to be so great.
Don't know about great; right now the bar is low enough that I'll settle for interesting or unusual. I do hope that a few of them break out with innovative ideas of how to use (and monetize) bits of the DNS. Dot-food, as being one potential branch of a large media company that already works in print, broadcast and streaming, has a legitimate potential for innovation. Whether and how Scripps takes advantage of that is anyone's guess.
But whatever they pick, and whether it succeeds or not, it will be more innovative than yet one more goldrush and sunrise and pool of speculators.
Or more of what we've seen which is mostly nothing, other than perhaps one website per Food Network Show or personality which will probably just be a link to their existing website. If even that. -- -Barry Shein Software Tool & Die | bzs@TheWorld.com | http://www.TheWorld.com Purveyors to the Trade | Voice: +1 617-STD-WRLD | 800-THE-WRLD The World: Since 1989 | A Public Information Utility | *oo*