Dear Outreach Committee, I must commend the edits done by Marylyn and Chantelle on this version of our outreach strategy. its a great plan drafted here.Where we are able to implement this to the latter, it would greatly enhance our outreach as BC and lead to new businesses on boarding. Chantelle might need to help check if at this point we would not need to have the CROP Travel slots allocated and indicated in the plan. I recall that for the 2017 outreach plan we had to review the plan midway in order to accommodate the travel slots for the AFICTA summit before the travel request was approved by the CROP Administrators. otherwise this looks good. Lawrence. On Sat, August 19, 2017 8:59 am, Marilyn Cade wrote:
Dear Outreach Committee colleagues
With special thanks to Chantelle who helped greatly in an effort yesterday to incorporate those comments received, both in writing, and via informal comments from Outreach Committee members, I present Version 3 of the Outreach Strategy for 2018.
It has some new work items and proposed efforts: Let me identify a few:
First, we continue and enhance our work with the Engagement team — it is already pretty strong, as we saw with the great sponsorship and help and participation during the ICANN59 pre Outreach Event that was organized for a half day event. And, the Strategy proposes continuing and even strengthening our engagement. Details are not described there so that we as the Outreach Committee take some time to plan out a program for 2018 that we are all engaged in before approaching the Engagement Team.
Second, we prioritize using CROP across at least 3 regions, and that we allocate up to 2, to be determined by proposals, out of region CROP supported travelers, if that is useful to support either in region events, or to support something where a BC member is a particular expert, invited to an out of region event, where they can make a difference in the BC recruitment event. CROP has improved considerably, including even allowing payment of registration fees for an event. Personally, I usually require that such fees be waived when I speak, but it may be needed for instance, for WITSA’s WCIT, or some other such highly visible business conference.
The Outreach Strategy incorporates CROP into our larger program, which includes our Leadership Program. It occurs to me as I look at this again, that we should perhaps identify more clearly the continuance of the Leadership Program as one of our core and ongoing Outreach Activities. Perhaps we even need to have an appendix about the funding that we receive from ICANN and what it is for, for Outreach and then we can just reference the appendix.
The Strategy proposes to ask BC members to become “site/ICANN event” coaches, where they might agree to have a newcomer to join them at a session that they are attending, and play the role of coach/mentor in that session, introducing the newcomer, and explaining any new terms, etc. that would be approached on an ad hoc basis, and just be for a subject specific session, e.g. a GAG meeting, a working session on WHOIS, etc.
It also asks more BC members to volunteer in the ICANN booth, and identifies possibly 2-3 topics that an expert speaker from ICANN might speak at, informally, in the booth. Topics suggested were SSR, fraud and abuse in the DNS — chosen based on the interests of NextGen and new Fellows. Speakers should commit to speaking only about the approved policy positions/views of the BC.
It proposes to improve our use of our Facebook page, and tweeting about the BC from all members.
It also proposes the development of an occasional “blog” for the BC, which will require some careful thought about editorial guidelines, and would be posted on the BC website, so, like the BC Newsletter, should be focused on issues of relevance to the full BC.
It also establishes a firmer deadline for CROP proposals to the Outreach Committee, with an exception clause but as only a rare exception, as CROP requires 6 weeks for approval/processing.
Thanks to Lawrence, Gabi, and Andy for your comments. Please take another look at the document, as the goal is to distribute it to the BC ExComm on August 22.
Chantelle, can you look at the other areas that we receive funding from ICANN for outreach, and perhaps we can add an appendix that shows those? We could put a footnote on page one, in the paragraph about us of other special funds — just insert a footnote there, and then have an appendix with the funding that ICANN gives us, which is the Leadership Program; the printing of the Newsletters/Fact Sheets, and other special funding.
We have benefitted from in kind contributions from ICANN, such as expert speakers, distribution of materials like the BCG document for the ICANN59 Outreach events, etc, and we should be sensitive that ICANN staff do read this, so we might also want to mention the importance of the in-kind support and attendance of senior ICANN speakers and staff in our outreach events?
Marilyn
_______________________________________________ Bc-outreach mailing list Bc-outreach@icann.org https://mm.icann.org/mailman/listinfo/bc-outreach