Team, First, thanks greatly to Marilyn for picking up the pen on this important work. Really appreciate your taking the lead. We other members of the OC all owe you comments, and I hope my fellow members will get to that this week, so we can discuss and take our recommendations forward to the Excomm as soon as possible with everyone’s comments included. Rather than going line by line and suggest text edits since we will need everyone’s inputs I am including some comments/recommendations in bullet point form. For the purposes of this exercise, I’ve thought of this not just in terms of CROP but as a guide for our broader Outreach strategy, since the doc really focuses on all aspects of our outreach and in the end we also will be using BC funding and CROP exists to support our BC goals. I hope this is helpful and happy to clarify any points, Cheers, Andrew · For Objectives, bullets 4 & 5 – I get the intent here, but am wary of two things: First, I’d like us to have the ability to measure success (and go back to our members saying we’ve accomplished something tangible with our budget). Second, I know ICANN itself has primary responsibility for promoting itself and the multistakeholder model. I think we should do all we can to get them to spend their significantly larger resources – ideally with our input – to help build awareness, including for business. · In the para that starts “CROP funds will be targeted…”, I think we go into detail that may not fit all situations. I agree with the notional sense of best practice around booths as an example, but think that we don’t need to call this out as local conditions might make something like this worthwhile and I think we want to defer to local expertise and the situation. · Generally in this same section: o Agree, we should prioritize events where the BC is speaking o Agree, focus should be on events that promote membership o For IGFs, I think we need to make the case based on our ability to work directly with key business audiences and in keeping with our membership goals. (I don’t think this will be hard as in most cases we should be able to make the argument that we are working on membership). o In the rare instances where we decide that membership is not the primary goal, we need to find another success metric (outside of just speaking) to show progress o For ICANN attendance, I’m not convinced that this is the best use of limited funds and don’t see a strong rationale. Would prefer to use our efforts to tap other sources (as with all things, with the caveat that there may be special case exceptions) · In the section titled Specific Activities: we’re really looking at two classes of activities – those that we’d recommend long term and those that are specific to a time and place. I’d recommend we separate the two and include all specific events in a TBD plan for evaluation as the year goes on. · The ongoing activities are: o Translation: Agree. Important. Need a policy for when we want to go outside main community languages if BC funds are used. o Fact Sheet: Agree. Good idea. I would encourage it be made available to all BC members for use in any of the events they attend whether or not CROP funding (or BC funding) is used. o Newcomers Booth: Agree. All OC members should be asked to take a turn at this as schedules permit (and all BC members should be encouraged to stop by). o Website: Agree. Ongoing improvement is important. Love the idea of BC in action. This would be from BC funding I assume. o ICANN Breakfasts: Agree. Good value for money, especially if we can get ICANN to pay! An excellent initiative that we should continue. o Fellowship and Next Gen: Agree. This is crucial. ICANN is spending money on bringing in new folks and we want them to be biz (or at least know about biz). I know MC and Jimson have been working on this and think we need to understand both what has already happen and what is possible – and how we might call on the broader BC community to help connect with potential new members. Recommend appointing a liaison to these programs with ongoing responsibility to interface and report out to the broader OC. o Mentor/Mentee: Good work is being done on this and it needs to be a priority. o Meet the BC: Agree. Just want to keep the updating manageable. o Blog: Great idea, not sure we’ll be able to pull it off time wise. · In the section “Utilize CROP funds” o We will have a lot of potential programs with lots of past and future partners. If we have only 5 spots, I think we are better served to leave the specifics and individuals out of the text and focus on the principles that guide our decisionmaking, then evaluate each opportunity as it comes in – while keeping some opportunities open for later in the year as new things develop. o Our criteria for action are mentioned above. Our broad priorities as discussed earlier have been: § LATAM: We have 2 LATAM and Barcelona coming up, so LATAM outreach will be a key § Consolidating progress in key markets – Nigeria comes to mind given our membership there § Exploring large markets where we have new BC members (e.g. India, possibly South Africa) § Broad gatherings where we have speaking slots and leadership roles § Others? o Recommend we put all possible events we’ve identified to date in one chart as an annex, with the understanding that these and others are under consideration o Most of what I see relating to ICANN 60 is valid but would not fall under CROP if I understand correctly, so want to move it to other parts of the doc · Outcomes o I think our primary metric needs to be new members, with a secondary metric being people we’ve talked with about membership § 8 new members is great as a target and we’re well on our way § 100 identified possibles is also achievable and a valid target – need an intake mechanism to capture this/facilitate follow up o Distribution of materials is great. The audience does matter, so absolutely think that 50% outside of ICANN is meaningful provided they are potential members or connectors to members o Agree in all things quality>quantity and we want to be able to show that we had solid criteria in our choices I think we’ve got an excellent start here. Would like to see everyone else’s comments and happy to help in editing as needed. Thanks to everyone, Andrew ___________________ Andrew Mack Principal C: +1 (202) 256-1077 O: +1 (202) 642-6429 Skype: Andrew.Mack [cid:996FB629-9060-451A-A771-6AF5B6B408C3] AMGlobal Consulting 2001 Massachusetts Avenue, NW First Floor Washington, DC 20036 USA www.amglobal.com<http://www.amglobal.com/> | amack@amglobal.com On 8/16/17, 9:12 PM, "Chantelle Doerksen" <chantelle.doerksen@icann.org<mailto:chantelle.doerksen@icann.org>> wrote: Dear all, There haven’t been any responses to the draft outreach plan at this time. If there is any input you would like to add, please do so ASAP. Kind regards, Chantelle From: <bc-outreach-bounces@icann.org<mailto:bc-outreach-bounces@icann.org>> on behalf of Chantelle Doerksen <chantelle.doerksen@icann.org<mailto:chantelle.doerksen@icann.org>> Date: Monday, August 14, 2017 at 16:33 To: "bc-outreach@icann.org<mailto:bc-outreach@icann.org>" <bc-outreach@icann.org<mailto:bc-outreach@icann.org>> Subject: [Bc-outreach] REMINDER: DRAFT of BC Outreach/with focus on CROP /broader comments on overall Outreach activities Dear all, Following on Marilyn’s email, kindly provide any comments to the draft by this Wednesday, COB Pacific. Once the Outreach plan is finalized, it will then go to the BC Excomm for their approval. Once it is approved by Excomm, it will then be posted to the CROP Wiki space, per the CROP Guidelines, where the Regional ICANN VPs will provide their input. Kind regards, Chantelle From: Marilyn Cade <marilynscade@hotmail.com<mailto:marilynscade@hotmail.com>> Date: Friday, August 11, 2017 at 05:42 To: Chantelle Doerksen <chantelle.doerksen@icann.org<mailto:chantelle.doerksen@icann.org>>, "bc-outreach@icann.org<mailto:bc-outreach@icann.org>" <bc-outreach@icann.org<mailto:bc-outreach@icann.org>> Subject: [Ext] Re: [Bc-outreach] DRAFT of BC Outreach/with focus on CROP /broader comments on overall Outreach activities Chantelle, I am going to ask that comments be sent by Wednesday, 16 of August. I first circulated it on July 31 and asked for comments within a few days. the 16 allows 2 weeks for comments. Receiving comments by Wed, 16th, will mean that you and I can work on how to finalize the version of the document, and send it to Jimson, as V.Chair, Finance and Ops. Leaving it until the night before it is due is putting it too close to allow us to collaborate on major changes that may be proposed. Marilyn ________________________________ From: bc-outreach-bounces@icann.org<mailto:bc-outreach-bounces@icann.org> <bc-outreach-bounces@icann.org<mailto:bc-outreach-bounces@icann.org>> on behalf of Chantelle Doerksen <chantelle.doerksen@icann.org<mailto:chantelle.doerksen@icann.org>> Sent: Thursday, August 10, 2017 7:38 PM To: bc-outreach@icann.org<mailto:bc-outreach@icann.org> Subject: [Bc-outreach] DRAFT of BC Outreach/with focus on CROP /broader comments on overall Outreach activities Dear BC Outreach committee, I’m recirculating the FY18 draft Outreach plan for input/review. We would appreciate comments on the text, and any items that you would like to include in the outreach plan, by close of business on next Friday, 18 August. Kind regards, Chantelle From: <bc-outreach-bounces@icann.org<mailto:bc-outreach-bounces@icann.org>> on behalf of Marilyn Cade <marilynscade@hotmail.com<mailto:marilynscade@hotmail.com>> Date: Monday, July 31, 2017 at 13:56 To: BC Outreach <bc-outreach@icann.org<mailto:bc-outreach@icann.org>> Subject: [Bc-outreach] Fw: DRAFT of BC Outreach/with focus on CROP /broader comments on overall Outreach activities I did a work over of the Outreach Plan, with a focus on CROP, but of course, not limited to that. thanks to Chantelle for initial posting. We need to have your comments in the next few days, as we have a deadline of August 19 to submit. This plan asks for more from all BC members -- e.g. volunteering to be a guide to a new member to invite them to a single session and be their "coach". It also calls for the BC to be more assertive about returning to the CSG breakfast event [or something similar] that after all, we created and led for many years, and pushing forward to have a Board/Senior Staff "social session" for ICANN60, where the BC is after all, coordinating. I know we had at least one business constituency member from South Africa --as I recruited him -- but I think that the dual goal of awareness of business engagement in ICANN, as well as BC membership recruitment -- should be both identified and maintained. I added in distributing materials via the NRIs, WHEN we have a BC member engaged. For instance, Namibia is a new NRI, and one of the key organizers is on the AfiCTA Board, so I have asked Paul to distribute our Fact Sheet. I am speaking at a few of the NRIs yet to be organized this year. We could also put our Fact Sheet in the NRI shared booth at the IGF2017, if we update it and have a paragraph about how many of the NRIs have participation/sponsorship from BC members. Please send all proposed edits to all on the list and Chantelle and I can incorporate. Marilyn Cade ________________________________ From: Marilyn Cade <marilynscade@hotmail.com<mailto:marilynscade@hotmail.com>> Sent: Monday, July 31, 2017 4:40 PM To: Marilyn Cade Subject: DRAFT of BC Outreach/with focus on CROP /broader comments on overall Outreach activities