ICANN Africa Strategic Plan July 2016 – June 2020 Version 3.0 is a welcome development as the DNS Industry in Africa is in its prime and offers ICANN and the African community a host of opportunities. The plan is however coming two (2) years after the last one, hence it is late but better than having no focus to work with. The report failed to list all the persons that participated in reviewing and drafting the Strategic plan and their affiliations. There is need for this information to validate that there was a balance in representation amongst stakeholder groups and regions across Africa considering our Diversity. Sections of the plan highlighted that the Business community and their views were limited. Owing to the fact that ICANN’s intervention in Africa is primarily to build the DNS Industry this is a mis-normal as more should have been done to invite key businesses across contracted and Non-contracted entities active in ICANN for inputs to this strategic plan. ccTLD’s require businesses to off-take domains and other services from their registries. The draft plan did not cater for entities interested in understudying dot Brand business models and its evolving uniqueness within the ICANN space, neither did it provide for capacity building in this regard. I propose regular exchange programs to help interested businesses build capacity to secure and operate their brand names and efficiently equip interested parties to participate in the uptake of new gTLD’s when the next rounds become open. The proposed foundation should have as one of its mandate the ability to help float and onboard new Registrars and Registries across the continent asides empowering the resellers business chain and online payment platforms suited for purpose across different regions of the continent. The draft plan was also silent on IDN’s which offer huge opportunities across every region of Africa. A special intervention to assist countries across the African region in developing IDN’s for its use should be encouraged. ICANN needs to set up a unique desk under its global business engagement with requisite staff that should start sensitizing the business community on the inherent opportunities available in investing in the DNS Industry on the continent. Highlighting investments made by ICANN in the region so far, a call for matching efforts and an understanding of prevailing challenges from businesses is bound to develop the industry further across Africa.