Over the years we have had plenty of time to see what the 2012 gTLD (applications) strings have accomplished or not accomplished. It is time for the "Brand Round" to happen. No more delay / back and forth which goes on within the ICANN community. The biggest innovation for the TLD space is still out there, everyone knows it. It is being developed by telecommunications engineers who know exactly what consumers want through years of feedback and good old fashion research and development. Not just some word picked out of the dictionary to sell (most applications from the 2012 round). It is going to take a "Brand TLD" that has the features and benefits everyone wants to make the Internet better and to bring it to its highest and best use. See www.AdvertisingStandards.org for the winning innovation worth talking about. email: apace@advertisingstandards.org Aaron Pace ( .LESS founder )