November 2018 - comments-new-gtld-auction-proceeds-initial-08oct18@icann.org

[Comments-new-gtld-auction-proceeds-initial-08oct18] [Comments-new-gtld-auction-proceeds] Clement Genty & Trust on the Internet
by Clement.GENTY＠ensam.eu Nov. 28, 2018

Nov. 28, 2018

Hi, Domain names are numerical identifiers, similar to serial numbers, allowing you to find your way around the Internet. The monetization of domain names has led registries to increase their sales volume, while removing the numerical benchmarks of sectoral sub-domains. If this is not to be judged, the international population must be made aware of the need to use the domain name system intelligently to find their way around. Indeed, 57% of young women aged 15 to 30 use the Internet for health issues and more generally, 80% of women aged 15 to 30 find information on the Internet credible. At a time of widespread Internet use, it is necessary to set up benchmarks to help Internet users find their way around, even if ICANN remains a private organization. To this end, I suggest raising awareness among young people in middle and high schools, setting up C2I-type training sessions as exists in France and strengthening communication around the importance of sectoral sub-domains. ICANN could grow out of the openness of the ngtld by funding doctoral or post-doctoral contracts in order to have a vision that goes beyond the economic spectrum to which it is accustomed. Finally, support for small territories to have an Internet extension would be an interesting approach (.BL,.MF,.SS, ...) Regards, -------------------------------------- Clément GENTY Doctorant | PhD Candidate École Nationale Supérieure d’Arts et Métiers 151 bd de l'Hôpital 75013 Paris clement.genty(a)ensam.eu www.genty.info

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Comment on the new gTLD auction proceeds initial report
by Nick Wenban-Smith Nov. 27, 2018

Nov. 27, 2018

We support the detailed proposal submitted by .Club Domains, LLC and are in favour of using 15% of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. Best wishes Nick Wenban-Smith General Counsel [UK Domain] Website<http://www.nominet.uk/> | Twitter<https://twitter.com/Nominet> | Facebook<https://www.facebook.com/nominet/> DD: +44 (0)1865 332287 E: nick.wenban-smith(a)nominet.uk<mailto:nick.wenban-smith@nominet.uk> Minerva House, Edmund Halley Road, Oxford Science Park, Oxford, OX4 4DQ, United Kingdom Nominet UK. Registered in England and Wales No. 3203859 This message is intended exclusively for the individual(s) to whom it is addressed and may contain information that is privileged, or confidential. If you are not the addressee, you must not read, use or disclose the contents of this e-mail. If you receive this e-mail in error, please advise us immediately and delete the e-mail. Nominet UK has taken every reasonable precaution to ensure that any attachment to this e-mail has been swept for viruses. However, Nominet cannot accept liability for any damage sustained as a result of software viruses and would advise that you carry out your own virus checks before opening any attachment

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[Comments-new-gtld-auction-proceeds-initial-08oct18] KKWT Comments on Auction Proceeds
by Erica Varlese Nov. 27, 2018

Nov. 27, 2018

Knock Knock WHOIS There (.BLOG) is writing in support of the detailed proposal submitted by .Club Domains, LLC. At this time, we are in favor of using 15% of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. We remain open to supporting other proposals in the future, but strongly believe in the importance and impact such a Global Awareness Campaign could bring to Internet users as a whole. Thank you, Erica Varlese Erica Varlese | .blog Shepherd @ KKWT Email: erica(a)my.blog

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Comment in Support of a Global Awareness Campaign
by Evatt Merchant Nov. 27, 2018

Nov. 27, 2018

I write on behalf of .LOVE in support of the Global Awareness Campaign. gTLDs are currently largely unknown to the general public. Given the fact that a Global Awareness Campaign has already been approved by the ICANN Board, the .LOVE registry strongly supports the allocation of at least 25% of the gTLD auction proceeds being committed to an Awareness Campaign. Thank you. Evatt Merchant [info at get.love] Counsel for .LOVE

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Comments-new-gtld-auction-proceeds-initial-08oct18
by fengshuo＠zdns.cn Nov. 27, 2018

Nov. 27, 2018

Dear Sir or Madam, ZDNS supports the detailed proposal submitted by .Club Domains, LLC and are in favor of using 15% of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. best regards, Sophia Feng Senior Director, TLD Business Division Email: fengshuo(a)zdns.cn

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Neustar comments on Auction Proceeds
by Austin, Donna Nov. 27, 2018

Nov. 27, 2018

Neustar supports the comments submitted by .CLUB recommending that 15% of the Auction Funds be set aside for a Global Awareness Campaign to educate and inform potential registrants, and consumers of the Internet more generally, about the significant change that has occurred at the top level of the domain name system since 2012, following the introduction of more than 1200 new gTLDs. It is important for all users of the Internet to understand that new domain name extensions are available that are safe and valid Internet addresses, providing more choice for consumers. As the organization that oversaw the introduction of the significant expansion in 2102, ICANN has a public policy obligation to ensure that consumers understand this change and because of the global reach of the DNS, this does need to be a Global Awareness Campaign that goes beyond the usual suspects in the ICANN community and ecosystem. Donna Austin Neustar, Inc. / Senior Policy Manager, Registry Solutions Mobile: +1 310 890 9655 donna.austin(a)team.neustar<mailto:donna.austin@team.neustar> / Website: home.neustar<http://www.home.neustar/> Follow Neustar: LinkedIn<http://www.linkedin.com/company/5349> / Twitter<http://www.twitter.com/neustar> Reduce your environmental footprint. Print only if necessary. ________________________________ The information contained in this email message is intended only for the use of the recipient(s) named above and may contain confidential and/or privileged information. If you are not the intended recipient you have received this email message in error and any review, dissemination, distribution, or copying of this message is strictly prohibited. If you have received this communication in error, please notify us immediately and delete the original message.

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Comment regarding "Initial Report of the New gTLD Auction Proceeds Cross-Community Working Group"
by tsukahara＠gmoregistry.com Nov. 27, 2018

Nov. 27, 2018

Dear ICANN, We support the detailed proposal submitted by .Club Domains, LLC and are in favor of using at least 15% of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. With regards, Hiro Tsukahara GMO Registry, Inc. Cerulean Tower 26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-8512 +81.3.5456.1601（Office）| +81.3.3780.2611（FAX） GMOドメインレジストリ株式会社〒150-8512　東京都渋谷区桜丘町26番1号　セルリアンタワー 03-5456-1601（代表）| 03-3780-5239（FAX）当社はGMOインターネット（東証一部：9449）のグループ会社です ______________________________________________________________ おかげさまで20周年　すべての人にインターネット ■GMO INTERNET GROUP https://www.gmo.jp/■ ______________________________________________________________ This e-mail is intended to be conveyed only to the designated recipient(s). If you are NOT the intended recipient(s) of this e-mail, please kindly notify the sender immediately and delete the original message from your system. 機密情報に関する注意事項：このE-mailは、発信者が意図した受信者のみが利用することを意図したものです。万が一、貴殿がこのE-mailの発信者が意図した受信者でない場合には、直ちに送信者への連絡とこのE-mailを破棄願います。

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[Comments-new-gtld-auction-proceeds-initial-08oct18] The Domain Name Association Supports the .CLUB proposal and the use of Auction Proceeds for Awareness
by Jothan Frakes Nov. 27, 2018

Nov. 27, 2018

The Domain Name Association is writing to voice strong support of the .CLUB proposal. The Domain Name Association (“The DNA”) is a non-profit global business association that represents the interests of the domain name industry. Its members are groups, businesses, and individuals involved in the provision, support, and sale of domain names. This includes such organizations as domain name registries, registrars, resellers, and registry service providers, as well as those with an interest in internet naming and innovation with domain names. Our members contribute annually to be members, and volunteer time towards creating resources to aid in general awareness and education about the new namespace of 2018 and the future. We often perform outreach to help educate the audiences of people that are not those with existing awareness, and we are presented with magnificent campaigns that could aid in helping to remedy the awareness gap. Even the most pragmatic of these initiatives have prices that are beyond the reach of our modestly run, member-funded organization. The proposed awareness campaign outlined by .CLUB is completely aligned with the core mission of The Domain Name Association, which is, “Highlight the use, potential and benefits of domains and DNS and a vibrant, robust, and trusted domain name system while fostering innovation, sustainable growth and utilization in the marketplace.” Within our mission, we work to spread awareness, in responsible and constructive ways, engaging the public and responding to inquiries and questions. We educate and evangelize healthy use of domains in a the many ways that they enable the Internet to properly function. The one most challenging obstacle to our mission is that in order to reach the public who can most benefit from awareness of domains - those outside the typical ICANN or domain/hosting conference - is available funding to support it. We also get distracted by helping to educate on what ICANN is and is not with the general public, and work to aid in misconceptions that are perpetuated by certain quarters within the ICANN community who seem generally averse to market expansion and namespace growth. The DNA's first priority is to educate Internet users around the world about the benefits of domain names, DNS, and top-level domains (TLDs). This is not limited in any way to the new gTLDs - this is general awareness of gTLDs, ccTLDs, and new TLDs released through ICANN’s New gTLD Program, such as GeoTLDs, Brand TLDs, Verified TLDs, and an expanded number of generic top level domains. The general Internet user is barely aware of ICANN, much less that their namespace landscape is constantly evolving and changing, and research shows that Internet users are often unaware of these changes or how to best engage with existing and new gTLDs. We are working together within TheDNA to develop educational resources and campaigns to prepare users for these changes and support the success of domains and top-level domains. These efforts are constantly measured against budgetary constraints, and pragmatically hobble those efforts to match the available budget out of necessity. There is a large gap in awareness of the evolution to the naming system. This began in 2013 as the domain name system started to expand at the root system. Since that time, individual companies in the registry and registrar businesses have spent money to market their individual TLDs. While this works to help spread awareness as individual initiatives, they are entirely focused on the for-profit activities of specific TLDs or companies. This can provide some modest benefit to overall awareness of the current namespace, but there needs to be awareness campaigns that support the healthy use and adoption of domain names in general. TheDNA has stepped up in the span since to fill a rather large void in neutral awareness about the positive benefits of domain names, the changes in the namespace and advantages of healthy domain name use and activities. We have made some modest gains in spreading awareness, but the industry needs a larger infusion of capital towards reaching users to ensure the security, stability and inter-operability of the DNS. "Digitalization" of the world is happening at a growing pace, and domain names are part of that important story. TheDNA wants to help spread awareness of the benefits of using domain names across the various places that these crucial identifiers can aid in users finding what they are looking for, quickly. We are encouraged that there can be some attention and resourcing made available to helping to address awareness of domain names, as this is the opportunity to promote healthy and functional use of domain names within the awareness efforts, and positively impact the industry and beyond. In service to the domain industry, -Jothan Jothan Frakes Executive Director, The Domain Name Association 401 Edgewater Place, Suite 600, Wakefield, MA, 01880 USA P: +1.727-351-2345 E: jothan at thedna.org W: thedna.org W: inthewild.domains Twitter: @dnassoc

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Donuts Inc. Comments on the Initial Report of the New gTLD Auction Proceeds Cross-Community Working Group
by Crystal Ondo Nov. 27, 2018

Nov. 27, 2018

Donuts Inc. is in favor of using the auction proceeds to promote global awareness and supports the proposal submitted by .Club Domains, LLC. Donuts believes ICANN org should commit these funds to efforts that will make a truly lasting impact on the DNS. Global awareness and additional commitment to the Universal Acceptance efforts will enhance and further strengthen the security and stability of the DNS by promoting the interoperability of the DNS for all domains and registrants. CRYSTAL ONDO | VP, Corporate Affairs | Donuts Inc. | +1.425.919.3563

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[Comments-new-gtld-auction-proceeds-initial-08oct18] COMMENTS NEW GTLD AUCTION PROCEEEDS INITIAL
by Ben Deschenes Nov. 27, 2018

Nov. 27, 2018

Here is my suggestion ; Create a fund for a "Commissar" of internet. Jeffrey's… finish your Turkey already? Don't forget tomorrow.. there is no more chance. send my check. Ben Deschenes

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[Comments-new-gtld-auction-proceeds-initial-08oct18] GTLD Auction Proceeds
by Ray King Nov. 27, 2018

Nov. 27, 2018

Top Level Design also supports the .club proposal that is in favor of using at least 15% of the total auction proceeds towards a Global Awareness campaign. We believe strongly that this is needed. Best Raymond King, CEO Top Level Design, LLC

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Comment on .CLUB Proposal
by Peter LaMantia Nov. 26, 2018

Nov. 26, 2018

The proposal presented by the CLUB Registry to allocate 15% of the ICANN auction proceeds to establish a global awareness campaign for new TLD program is reasonable and has my full support. I would argue more of the funds should be allocated. New TLDs offer increased choice and competition, for individuals, businesses, organizations, not for profits and others to build digital experiences on a domain label that best represents who they are and for their audiences to identify digital experiences that resonate. Driving greater awareness around the world is to the benefit of all stakeholders including ICANN, Registries, Registrars, Registrants and to individuals who will consume services in these new spaces. -- Peter LaMantia, CEO authenticweb.com

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[Comments-new-gtld-auction-proceeds-initial-08oct18] New gTLD Auction Proceeds
by Vaughn Liley Nov. 26, 2018

Nov. 26, 2018

Uniregistry support the detailed proposal submitted by .Club Domains, LLC and are in favor of using 15% of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. Vaughn Liley Director of Registry Sales ____________________________ 4th Floor 274 Deansgate Manchester (UK) M3 4JB Cell: +34 686 08 4480 vaughn(a)uniregistry.com

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[Comments-new-gtld-auction-proceeds-initial-08oct18] MMX Comments on Auction Funds
by Sheri Falcon Nov. 26, 2018

Nov. 26, 2018

To Whom It May Concern, We support the detailed proposal submitted by .Club Domains, LLC and are in favor of using 15% of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. Sincerely, Sheri Falcon General Counsel | Minds + Machines Group Limited Sheri(a)mmx.co<mailto:Sheri@mmx.co>

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Dominion Registries' comment in support of .Club's proposal for Global Awareness fund
by Jim Schrand Nov. 26, 2018

Nov. 26, 2018

Dominion Registries would like to support the proposal submitted by .Club Domains, LLC in favor of using (at least) 15% of the total auction funds towards a Global Awareness Campaign. This is sorely needed and the proposal provides appropriate guidelines for moving this forward. Best regards, Jim Schrand General Manager --

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Initial Report of the New gTLD Auction Proceeds Cross-Community Working Group
by Arto Isokoski Nov. 26, 2018

Nov. 26, 2018

Dear Recipient, We support the detailed proposal submitted by .Club Domains, LLC and are in favor of using 15% of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. BR, -arto- Mr. Arto Isokoski | 易书麒 Co-Founder | 联合创始人 TLD Registry Limited Mobile: +358 44 7301607 Mobile China: +86 155 0756 8443 WeChat: Arto Isokoski Mail: arto.isokoski(a)internetregistry.info

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[Comments-new-gtld-auction-proceeds-initial-08oct18] .GLOBAL´s comment in support of .Club's proposal
by Su Wu Nov. 26, 2018

Nov. 26, 2018

Hi - .GLOBAL would like to support the detailed proposal put forward by .Club Domains to use a proportion of the auction funds to fund a Global Awareness Campaign. Thank you, Kind regards, Su Wu

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Radix Comment in Support of .Club's Proposal for a Global Awareness campaign
by Shweta Asher Nov. 26, 2018

Nov. 26, 2018

Radix would like to support the detailed proposal submitted by .Club Domains, LLC in favor of using 15% of the total auction funds towards a Global Awareness Campaign. Thank you, Shweta Asher *Shweta Asher*

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[Comments-new-gtld-auction-proceeds-initial-08oct18] .Club Domains, LLC Comment in Support of a Global Awareness Campaign (Text Version)
by Jonathan Frost Nov. 21, 2018

Nov. 21, 2018

*.Club Domains, LLC Comment on the Top Level Domain (gTLD) Auction Proceeds Cross-Community Working Group Initial Report* November 20, 2018 ICANN has published the Initial Report (Initial Report) of the Top Level Domain (gTLD) Auction Proceeds Cross-Community Working Group (CCWG).[1] <#_ftn1> We hereby present a specific proposal that supports ICANN and the stakeholders of ICANN. In addition, we address our specific responses to the CCWG Clarification Requests. *I. **The Auction Funds Global Awareness Campaign Proposal* We propose that ICANN should earmark a portion—15% of the total auction funds—to support an education campaign to promote Universal Awareness of the uses of the Domain Name System and all TLDs in general. The Board-Approved 2011 Global Awareness Campaign[2] <#_ftn2> can be extended and used as a model (see II a. below). This has the advantage of ensuring that the plan is within the scope of ICANN’s mission, bylaws and tax status, and builds on the work done by the previous group. The Auction Proceeds Global Awareness Campaign should incorporate the following themes from the 2011 Global Awareness Campaign, which the ICANN Board has already vetted and approved: · “consumers and end-users [should be the] primary target” (2011 Global Awareness Campaign). · “gTLDs are a platform [as a] innovation.” (2011 Global Awareness Campaign). · “The landscape of the Internet is changing” (2011 Global Awareness Campaign). · The “promotion of competition in the domain name market while ensuring Internet security and stability.” (2011 Global Awareness Campaign). · The Auction Proceeds Global Awareness Campaign should not favor any single TLD, to the exclusion of the others, in alignment with the 2011 Global Awareness Campaign recognition of its “role as stewards, not advocates” and therefore being “neutral”. This follows the CCWG recommendation that “Projects should avoid “marketing” any particular option, but help to highlight how the DNS works, and how to use a domain name, generally.” We propose that a steering committee of diverse backgrounds be formed of qualified members from the ICANN community who would be tasked to craft an RFP that would serve to hire a qualified professional agency to create and execute a Global Awareness Campaign. The Auction Funds designated for global awareness should be allocated to cover the costs of such an agency and all media spending subject to the guidance and approval of the Steering Committee. The funds should be designated for expenditure over three years. This has the advantage of allowing for testing and pilot programs to ensure the funds are utilized to create an Awareness Campaign with the greatest impact. II. *Responses to the CCWG Clarification Requests* This section addresses the CCWG’s previous work and discussion of an awareness campaign. In the November 16, 2017 meeting, the CCWG raised two important questions regarding use of the Auction Funds to support a Global Awareness Campaign. 1) Would such partial allocation be within the scope of the ICANN Mission & Bylaws; and 2) would such an awareness campaign be consistent with ICANN’s integrity. According to the Initial Report, the following clarifications were specifically requested. · A Global Awareness Campaign was categorized as “Examples to be further considered by CCWG – certain parts may be consistent while others may not.” (Initial Report). · *“*A legal investigation is needed, whether [a Global Awareness Campaign] is within scope of ICANN’s mission and Bylaws. (Initial Report). · Are we violating ICANN’s integrity? (Initial Report). *a. **Allocation of a portion of the Auction Funds to support a Global Awareness Campaign is clearly not outside the scope of ICANN’s Mission/Bylaws because the ICANN board already approved a gTLD awareness campaign in 2011 that was to target the Domain Industry, Registrants, and Consumers.* There is no question that an education campaign about the gTLDs and the nature of the DNS falls squarely within ICANN’s Mission under the Bylaws. In fact, the ICANN board has already approved a gTLD Global Awareness Campaign, “On 20 June 2011, ICANN's Board approved a program that will add to familiar top-level domains such as .com, .org, and .net, the possibility of having almost any word in any language as a top-level domain. This massive expansion of the number of possible domain names calls for an equally significant communications campaign to raise global awareness about the program. “ The 2011 Global Awareness Campaign provided for consumers to be targeted for awareness of the gTLDs. “[N]ew domains must first be available before end-users can reap the benefits. It is the entities that apply for and implement new gTLDs that will pass on the benefits to the end-user” (Emphasis Added, Page 3, 2011 Global Awareness Campaign). Moreover, the board expected that the “consumers and end users” would be targeted after the new gTLDs became available. It is unclear why ICANN has not followed through on the board directive to initiate a Global Awareness Campaign aimed at consumers and end-users, but this is an opportunity to follow through. Additionally, the 2011 Global Awareness Campaign envisioned a “Coordinated campaign incorporating TV, radio, print and online advertising elements, customized by region. Initial advertising targets: international business TV, newspapers and websites, Google ads. Develop an energetic, bright, attention-getting teaser campaign – both in video and print form - that piques interest and directs people to the new gTLD website.” (Page 4, 2011 Global Awareness Campaign). The 2011 Campaign was in alignment with the CCWG recommendation that any awareness campaign be neutral, so as to maintain ICANN’s integrity. “Recognizing our role as stewards, not advocates, we will be neutral, presenting all sides of the issue while still promoting the great work done by all who participated in crafting the program.” (Page 2, 2011 Global Awareness Campaign). Additionally, the existence of the 2011 Global Awareness Campaign serves to answer the CCWG’s question of whether an awareness campaign would be compatible with ICANN’s integrity. *b. **The Transcript of the November 16, 2017 CCWG Meeting indicated that the Global Awareness Campaign would remain in play, although the Initial Report was ambiguous, and sometimes contradictory.* The CCWG Initial Report unfortunately omitted the support from the contracted parties house of the GNSO. In response to concerns which were posed from the business constituency and the ALAC, it was noted that “I have a hard time understanding why [the Global Awareness Campaign] would not be included in the mission when we're talking about an awareness campaign or perhaps a new round in developing areas to apply [for] a top-level domain when the Applicant Guidebook which is the source of this funding actually uses that as an example for potential uses. So while we may or may not agree that that’s a good use[,] I don’t see how we could agree that it's not an acceptable use under the mission of ICANN. Thank you.” To which the moderator responded: “Agree. That’s why we are not deleting it but we're putting it with a comment on the right column to the very end or we keep it where it is.” (CCWG Meeting Transcript from November 16, 2017). Thus, the CCWG transcript indicated that proposal 12 was to remain in play, with a clarification request about whether a Global Awareness Campaign would be within ICANN’s mission. Based on the fact that a Global Awareness Campaign supports ICANN’s mission of Global Acceptance & supporting the interoperability and openness of the DNS, and the ICANN board has already approved a Global Awareness Campaign in 2011, the CCWG’s mission concerns should be answered affirmatively, that the use of the Auction funds is squarely within ICANN’s mission and the plain language of the ICANN Bylaws. *Taking all of the above into consideration, and especially the fact that a Global Awareness Campaign has already been approved by the ICANN Board, we strongly urge the CCWG to consider our proposal and recommend the establishment of a Steering Committee and the allocation of 15% of the auction proceeds toward the above-referenced Global Awareness Campaign to be managed by said Steering Committee.* We thank the ICANN Board, the CCWG, and the community for the opportunity to comment on the Initial Report and to contribute to answering some of the questions that the CCWG has raised. ------------------------------ [1] <#_ftnref1> https://www.icann.org/public-comments/new-gtld-auction-proceeds-initial-201… [2] <#_ftnref2> https://www.icann.org/news/announcement-2011-07-05-en

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[Comments-new-gtld-auction-proceeds-initial-08oct18] .Best comments on ngtd auction proceeds
by CYRIL - CEO.Best Nov. 21, 2018

Nov. 21, 2018

Hi, As the .Best CEO, I strongly believe that a substantive portion of those auction funds should be used to support the ngtlds industry with a global awareness campaign. Indeed, a Global Awareness Campaign on NgTLDs addressing consumer can have a real great impact on the community. 6 years after the ngtld program and 1st round, we still need to educate the community. So that, I totally support the specific proposal that would allow 15% of the Auction Funds to be allocated over three years to fund the hiring of an agency to prepare and execute a global awareness campaign. Of course, the RFP to engage an agency, and management of the agency, would be handled by a steering committee comprised of qualified members of the ICANN community. Also, I think that another part of the funds could also to be set to advertize all ngtlds (on demand) at ICANN summit First (On demand all ngtlds should be able to get a free booth at all ICANN SUMMIT) I think also that ICANN should promote the ngtld program through external consumer web summits like websummit in Lisbon, ... I was shocked and surprised that attending the websummit 2018 this year in Lisbon, only the .com and the .best was participating at the event. The community "still" need education on the ngtld program even before focusing on a new round. Best, -- *Cyril FREMONT*- CEO .BEST everybody wants to be the *.Best* • Tel : +33.610828641 • Email : cyril(a)ceo.Best Registeryour*.Best* domains : https://www.go.Best

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[Comments-new-gtld-auction-proceeds-initial-08oct18] .Club Domains, LLC Comment in Support of a Global Awareness Campaign
by Jonathan Frost Nov. 20, 2018

Nov. 20, 2018

.Club Domains, LLC is pleased to provide the attached comment on the "Top Level Domain (gTLD) Auction Proceeds Cross-Community Working Group " Initial Report. Jonathan Frost General Counsel, .Club Domains, LLC jonathan(a)get.club t: +1 954-530-2580 21 NW 5th Street, Fort Lauderdale, FL 33301

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Awareness campaign
by Jay Westerdal Nov. 20, 2018

Nov. 20, 2018

To increase the awareness of new TLDs is a win-win-win-win for ICANN, registries, registrars, and end-users. In person marketing at trade-shows would make a material difference. I propose ICANN purchases booth space and allowed registries and registrars to volunteer to staff it. Two or three trade-shows a month would make a ripple effect. Please chose a variety of industries and choose conferences with 1,000+ attendees. I am certain that registries would volunteer to staff these booths. We certainly would. In fact, most of this would be organized by Volunteers from the community. I propose that 50% of the auction funds be used for awareness campaigns. Ideal this would be an endowment fund, where 100% of the money is invested and the fund would earn interest on the original money, it would retain the first 3% for deprecation, then any funds after this point would be allocated on the outreach campaigns budget. After 30 years, the funds would have grown and this campaign can come to a conclusion. The endowment fund can choose the next stage of philanthropic use that aligns with ICANN's mission. Had ICANN started this in 2015, the excess interest would have funded a lot of good outreach by now. Jay Westerdal Top Level Spectrum, Inc.

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