I write on behalf of .LOVE in support of the Global Awareness Campaign. gTLDs are currently largely unknown to the general public. Given the fact that a Global Awareness Campaign has already been approved by the ICANN Board, the .LOVE registry strongly supports the allocation of at least 25% of the gTLD auction proceeds being committed to an Awareness Campaign. Thank you. Evatt Merchant [info at get.love] Counsel for .LOVE