November 2018 - comments-new-gtld-auction-proceeds-initial-08oct18@icann.org

[Comments-new-gtld-auction-proceeds-initial-08oct18] GTLD Auction Proceeds
by Ray King Nov. 27, 2018

Nov. 27, 2018

Top Level Design also supports the .club proposal that is in favor of using at least 15% of the total auction proceeds towards a Global Awareness campaign. We believe strongly that this is needed. Best Raymond King, CEO Top Level Design, LLC

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Comment on .CLUB Proposal
by Peter LaMantia Nov. 26, 2018

Nov. 26, 2018

The proposal presented by the CLUB Registry to allocate 15% of the ICANN auction proceeds to establish a global awareness campaign for new TLD program is reasonable and has my full support. I would argue more of the funds should be allocated. New TLDs offer increased choice and competition, for individuals, businesses, organizations, not for profits and others to build digital experiences on a domain label that best represents who they are and for their audiences to identify digital experiences that resonate. Driving greater awareness around the world is to the benefit of all stakeholders including ICANN, Registries, Registrars, Registrants and to individuals who will consume services in these new spaces. -- Peter LaMantia, CEO authenticweb.com

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[Comments-new-gtld-auction-proceeds-initial-08oct18] New gTLD Auction Proceeds
by Vaughn Liley Nov. 26, 2018

Nov. 26, 2018

Uniregistry support the detailed proposal submitted by .Club Domains, LLC and are in favor of using 15% of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. Vaughn Liley Director of Registry Sales ____________________________ 4th Floor 274 Deansgate Manchester (UK) M3 4JB Cell: +34 686 08 4480 vaughn(a)uniregistry.com

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[Comments-new-gtld-auction-proceeds-initial-08oct18] MMX Comments on Auction Funds
by Sheri Falcon Nov. 26, 2018

Nov. 26, 2018

To Whom It May Concern, We support the detailed proposal submitted by .Club Domains, LLC and are in favor of using 15% of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. Sincerely, Sheri Falcon General Counsel | Minds + Machines Group Limited Sheri(a)mmx.co<mailto:Sheri@mmx.co>

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Dominion Registries' comment in support of .Club's proposal for Global Awareness fund
by Jim Schrand Nov. 26, 2018

Nov. 26, 2018

Dominion Registries would like to support the proposal submitted by .Club Domains, LLC in favor of using (at least) 15% of the total auction funds towards a Global Awareness Campaign. This is sorely needed and the proposal provides appropriate guidelines for moving this forward. Best regards, Jim Schrand General Manager --

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Initial Report of the New gTLD Auction Proceeds Cross-Community Working Group
by Arto Isokoski Nov. 26, 2018

Nov. 26, 2018

Dear Recipient, We support the detailed proposal submitted by .Club Domains, LLC and are in favor of using 15% of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. BR, -arto- Mr. Arto Isokoski | 易书麒 Co-Founder | 联合创始人 TLD Registry Limited Mobile: +358 44 7301607 Mobile China: +86 155 0756 8443 WeChat: Arto Isokoski Mail: arto.isokoski(a)internetregistry.info

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[Comments-new-gtld-auction-proceeds-initial-08oct18] .GLOBAL´s comment in support of .Club's proposal
by Su Wu Nov. 26, 2018

Nov. 26, 2018

Hi - .GLOBAL would like to support the detailed proposal put forward by .Club Domains to use a proportion of the auction funds to fund a Global Awareness Campaign. Thank you, Kind regards, Su Wu

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[Comments-new-gtld-auction-proceeds-initial-08oct18] Radix Comment in Support of .Club's Proposal for a Global Awareness campaign
by Shweta Asher Nov. 26, 2018

Nov. 26, 2018

Radix would like to support the detailed proposal submitted by .Club Domains, LLC in favor of using 15% of the total auction funds towards a Global Awareness Campaign. Thank you, Shweta Asher *Shweta Asher*

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[Comments-new-gtld-auction-proceeds-initial-08oct18] .Club Domains, LLC Comment in Support of a Global Awareness Campaign (Text Version)
by Jonathan Frost Nov. 21, 2018

Nov. 21, 2018

*.Club Domains, LLC Comment on the Top Level Domain (gTLD) Auction Proceeds Cross-Community Working Group Initial Report* November 20, 2018 ICANN has published the Initial Report (Initial Report) of the Top Level Domain (gTLD) Auction Proceeds Cross-Community Working Group (CCWG).[1] <#_ftn1> We hereby present a specific proposal that supports ICANN and the stakeholders of ICANN. In addition, we address our specific responses to the CCWG Clarification Requests. *I. **The Auction Funds Global Awareness Campaign Proposal* We propose that ICANN should earmark a portion—15% of the total auction funds—to support an education campaign to promote Universal Awareness of the uses of the Domain Name System and all TLDs in general. The Board-Approved 2011 Global Awareness Campaign[2] <#_ftn2> can be extended and used as a model (see II a. below). This has the advantage of ensuring that the plan is within the scope of ICANN’s mission, bylaws and tax status, and builds on the work done by the previous group. The Auction Proceeds Global Awareness Campaign should incorporate the following themes from the 2011 Global Awareness Campaign, which the ICANN Board has already vetted and approved: · “consumers and end-users [should be the] primary target” (2011 Global Awareness Campaign). · “gTLDs are a platform [as a] innovation.” (2011 Global Awareness Campaign). · “The landscape of the Internet is changing” (2011 Global Awareness Campaign). · The “promotion of competition in the domain name market while ensuring Internet security and stability.” (2011 Global Awareness Campaign). · The Auction Proceeds Global Awareness Campaign should not favor any single TLD, to the exclusion of the others, in alignment with the 2011 Global Awareness Campaign recognition of its “role as stewards, not advocates” and therefore being “neutral”. This follows the CCWG recommendation that “Projects should avoid “marketing” any particular option, but help to highlight how the DNS works, and how to use a domain name, generally.” We propose that a steering committee of diverse backgrounds be formed of qualified members from the ICANN community who would be tasked to craft an RFP that would serve to hire a qualified professional agency to create and execute a Global Awareness Campaign. The Auction Funds designated for global awareness should be allocated to cover the costs of such an agency and all media spending subject to the guidance and approval of the Steering Committee. The funds should be designated for expenditure over three years. This has the advantage of allowing for testing and pilot programs to ensure the funds are utilized to create an Awareness Campaign with the greatest impact. II. *Responses to the CCWG Clarification Requests* This section addresses the CCWG’s previous work and discussion of an awareness campaign. In the November 16, 2017 meeting, the CCWG raised two important questions regarding use of the Auction Funds to support a Global Awareness Campaign. 1) Would such partial allocation be within the scope of the ICANN Mission & Bylaws; and 2) would such an awareness campaign be consistent with ICANN’s integrity. According to the Initial Report, the following clarifications were specifically requested. · A Global Awareness Campaign was categorized as “Examples to be further considered by CCWG – certain parts may be consistent while others may not.” (Initial Report). · *“*A legal investigation is needed, whether [a Global Awareness Campaign] is within scope of ICANN’s mission and Bylaws. (Initial Report). · Are we violating ICANN’s integrity? (Initial Report). *a. **Allocation of a portion of the Auction Funds to support a Global Awareness Campaign is clearly not outside the scope of ICANN’s Mission/Bylaws because the ICANN board already approved a gTLD awareness campaign in 2011 that was to target the Domain Industry, Registrants, and Consumers.* There is no question that an education campaign about the gTLDs and the nature of the DNS falls squarely within ICANN’s Mission under the Bylaws. In fact, the ICANN board has already approved a gTLD Global Awareness Campaign, “On 20 June 2011, ICANN's Board approved a program that will add to familiar top-level domains such as .com, .org, and .net, the possibility of having almost any word in any language as a top-level domain. This massive expansion of the number of possible domain names calls for an equally significant communications campaign to raise global awareness about the program. “ The 2011 Global Awareness Campaign provided for consumers to be targeted for awareness of the gTLDs. “[N]ew domains must first be available before end-users can reap the benefits. It is the entities that apply for and implement new gTLDs that will pass on the benefits to the end-user” (Emphasis Added, Page 3, 2011 Global Awareness Campaign). Moreover, the board expected that the “consumers and end users” would be targeted after the new gTLDs became available. It is unclear why ICANN has not followed through on the board directive to initiate a Global Awareness Campaign aimed at consumers and end-users, but this is an opportunity to follow through. Additionally, the 2011 Global Awareness Campaign envisioned a “Coordinated campaign incorporating TV, radio, print and online advertising elements, customized by region. Initial advertising targets: international business TV, newspapers and websites, Google ads. Develop an energetic, bright, attention-getting teaser campaign – both in video and print form - that piques interest and directs people to the new gTLD website.” (Page 4, 2011 Global Awareness Campaign). The 2011 Campaign was in alignment with the CCWG recommendation that any awareness campaign be neutral, so as to maintain ICANN’s integrity. “Recognizing our role as stewards, not advocates, we will be neutral, presenting all sides of the issue while still promoting the great work done by all who participated in crafting the program.” (Page 2, 2011 Global Awareness Campaign). Additionally, the existence of the 2011 Global Awareness Campaign serves to answer the CCWG’s question of whether an awareness campaign would be compatible with ICANN’s integrity. *b. **The Transcript of the November 16, 2017 CCWG Meeting indicated that the Global Awareness Campaign would remain in play, although the Initial Report was ambiguous, and sometimes contradictory.* The CCWG Initial Report unfortunately omitted the support from the contracted parties house of the GNSO. In response to concerns which were posed from the business constituency and the ALAC, it was noted that “I have a hard time understanding why [the Global Awareness Campaign] would not be included in the mission when we're talking about an awareness campaign or perhaps a new round in developing areas to apply [for] a top-level domain when the Applicant Guidebook which is the source of this funding actually uses that as an example for potential uses. So while we may or may not agree that that’s a good use[,] I don’t see how we could agree that it's not an acceptable use under the mission of ICANN. Thank you.” To which the moderator responded: “Agree. That’s why we are not deleting it but we're putting it with a comment on the right column to the very end or we keep it where it is.” (CCWG Meeting Transcript from November 16, 2017). Thus, the CCWG transcript indicated that proposal 12 was to remain in play, with a clarification request about whether a Global Awareness Campaign would be within ICANN’s mission. Based on the fact that a Global Awareness Campaign supports ICANN’s mission of Global Acceptance & supporting the interoperability and openness of the DNS, and the ICANN board has already approved a Global Awareness Campaign in 2011, the CCWG’s mission concerns should be answered affirmatively, that the use of the Auction funds is squarely within ICANN’s mission and the plain language of the ICANN Bylaws. *Taking all of the above into consideration, and especially the fact that a Global Awareness Campaign has already been approved by the ICANN Board, we strongly urge the CCWG to consider our proposal and recommend the establishment of a Steering Committee and the allocation of 15% of the auction proceeds toward the above-referenced Global Awareness Campaign to be managed by said Steering Committee.* We thank the ICANN Board, the CCWG, and the community for the opportunity to comment on the Initial Report and to contribute to answering some of the questions that the CCWG has raised. ------------------------------ [1] <#_ftnref1> https://www.icann.org/public-comments/new-gtld-auction-proceeds-initial-201… [2] <#_ftnref2> https://www.icann.org/news/announcement-2011-07-05-en

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[Comments-new-gtld-auction-proceeds-initial-08oct18] .Best comments on ngtd auction proceeds
by CYRIL - CEO.Best Nov. 21, 2018

Nov. 21, 2018

Hi, As the .Best CEO, I strongly believe that a substantive portion of those auction funds should be used to support the ngtlds industry with a global awareness campaign. Indeed, a Global Awareness Campaign on NgTLDs addressing consumer can have a real great impact on the community. 6 years after the ngtld program and 1st round, we still need to educate the community. So that, I totally support the specific proposal that would allow 15% of the Auction Funds to be allocated over three years to fund the hiring of an agency to prepare and execute a global awareness campaign. Of course, the RFP to engage an agency, and management of the agency, would be handled by a steering committee comprised of qualified members of the ICANN community. Also, I think that another part of the funds could also to be set to advertize all ngtlds (on demand) at ICANN summit First (On demand all ngtlds should be able to get a free booth at all ICANN SUMMIT) I think also that ICANN should promote the ngtld program through external consumer web summits like websummit in Lisbon, ... I was shocked and surprised that attending the websummit 2018 this year in Lisbon, only the .com and the .best was participating at the event. The community "still" need education on the ngtld program even before focusing on a new round. Best, -- *Cyril FREMONT*- CEO .BEST everybody wants to be the *.Best* • Tel : +33.610828641 • Email : cyril(a)ceo.Best Registeryour*.Best* domains : https://www.go.Best

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