Submitted on behalf of Top Level Design LLC: “Hello, Please accept the below as an official comment from Top Level Design LLC for the purpose of the public comment period on the Initial Report of the New gTLD Auction Proceeds Cross-Community Working Group: We support the detailed proposal submitted by .Club Domains, LLC and are in favor of using 15%, at a minimum, of the total auction funds to support a Global Awareness Campaign as detailed in the .Club comment. Adoption and user-awareness are the biggest obstacles to the competition and diversity in the domain industry that ICANN is mandated to oversee. For ICANN to resist an effort to expand consumer awareness for any reason would be an abdication of its important role in securing and promoting the future of the DNS.”