Anyone who hasn't yet conditioned themselves to tune out my previous posts should know my concern that the biggest threat to ICANN's memorable-domain house-of-cards is not from bullshit schemes like blockchain domains. The threat has been from Google and other search engines. Every time someone searches a word, or a brand, or a concept in a search engine, they're not using a domain. The whole DNS could be human-unreadable and single-TLD and most people wouldn't care. I consider ICANN's greed-induced proliferation of "memorable" domains to be second generation technology of how people find things on the Internet. First-gen was the likes of Gopher, Yahoo and AltaVista. And third-generation are Bing and Google, moderately context and location aware, but a massive step up from using the DNS for search. <https://www.businessinsider.com/chatgpt-may-hurt-googles-ad-business-former-...> The fourth generation beckons <https://www.businessinsider.com/chatgpt-may-hurt-googles-ad-business-former-...>. Be prepared <https://lifehacker.com/chatgpt-is-the-coolest-and-most-terrifying-new-tech-o...>. Or at least be aware <https://chat.openai.com>. Evan Leibovitch, Toronto Canada @evanleibovitch / @el56