On 01/07/2019 16:16, Kaili Kan wrote:
Hi, Barrack,
Thank you for asking. If you look into the CCT-RT report, it will clearly show that the gTLD market is already saturated. As a mater of fact, well over half of the new gTLDs are being parked, i.e., not being used, but mostly for speculation.
Hi, Kaili, The conclusions of the CCT-RT were based on faulty assumptions and poor methodology (classifying redirects as "parking" etc). There's a considerable percentage of websites that redirect to the HTTPS version of their site. Some NGTs are almost completely HTTPS. What the CCT-RT report called "parking" is often nothing of the sort. The idea that all unused domain names are speculative registrations is wrong. Many businesses will protect their brand in relevant TLDs but will either point the domain name to their primary band site or leave the domain name undeveloped. ICANN and the IP constituency seems to think in terms of trademarks and service marks representing the bulk of brand protection registrations. This is wrong. Small businesses with no trademarks or service marks represent the bulk of brand protection registrations. This is why, for example, the most common registration pair is .ccTLD/.COM. Many registrars now automatically park undeveloped and unused domain names on PPC services. Sedo, Parkingcrew and others have a registrar parking services to monetise these unused domain names. However, when the ordinary user lands on one of these sites, they only see PPC adverts. They don't know if the site is a speculative registration or an undeveloped domain name. Some of the NGT registries chose to make discounting a central element of their business model and these heavily discounted registrations attracted problematic registrations that did not renew. The usage of these domain names was almost purely gambling and adult affiliate landers. The methodology relied upon by CCT-RT couldn't distinguish an affiliate landing page from an active website. Thus many of the NGTs in the report on which CCT-RT relied had real usage rates that were often below 10%. This usage percentage has been supported by the subsequent non-renewal rates in many of these NGTs. Highly speculative registrations in a new TLD generally drop on the first renewal. This is the Junk Dump where those domain names that could not be sold are dropped. Many of the higher priced NGTs did quite well on their first renewal (50% to 78% renewals). The main focus of speculative registrations is .COM TLD. That has not changed since the NGTs were launched. Grouping all new gTLDs as a single TLD is wrong. Some of the new gTLDs have ccTLD-like characteristics and equally high usage rates. Others are almost completely filled with low quality landers, PPC and holding pages.
Regarding Africa, and the global South in general, I don't think the problem is a lack of supply. That is, the economic and social status makes the demand relatively weak, and maybe also lack of necessary skills, to apply for and run gTLDs. Thus, instead of supplying more new gTLDs, ICANN should provide assistance to Africa and the global South for that.
The Africa and global South markets are extremely large. In terms of coverage and populations. Many of the ccTLDs are still in their early phases of development. In a recent gTLD website survey, there were more gTLD websites by country of IP address in the UK than there were on the entire continent of Africa. Even mapping gTLD website usage by IP can be problematic as A Dutch hosting company is using a lot of Seychelles IP addresses. The African and global South markets are developing in different ways to the global North markets. This is because a lot of Internet use in those markets are mobile phone based whereas the global North markets developed from desktop Internet and then incorporated mobile Internet. The African and global South markets often rely more on mobile Internet and that makes the development, and usage of domain names and TLDs in those markets different to the usual expectations. It might be a good thing for any planning to examine these dynamics in the African and global South markets. (Grouping the continent of Africa as a single market rather than a set of markets is not a good thing.) I'm not sure that the gTLD market is saturated. It is the registrants and users that make a gTLD a success. Some gTLDs will succeed and others have already failed. The gTLD market is one of many different gTLDs in various states of evolution. Just on the .COM TLD, there are more deleted domain .COM domain names than there are currently active .COM domain names. The gTLD market isn't a monolith. It is closer in nature to a slowly flowing river. The biggest flaw of the first round evaluation process was that it seemed to pay very little attention to the marketing budgets and abilities of those promoting the NGTs. That has to be addressed in planning for the second round. Despite some on the list being against speculation, those people who register speculative domain names are doing something that the people who just talk about such things do not. They are registering domain names. They also promote these new TLDs and act as unpaid sales people. They are an important part of the domain name ecology. Without them, a new TLD will find it much harder to gain registrations. Regards...jmcc -- ********************************************************** John McCormac * e-mail: jmcc@hosterstats.com MC2 * web: http://www.hosterstats.com/ 22 Viewmount * Domain Registrations Statistics Waterford * And Historical DNS Database. Ireland * Over 516 Million Domains Tracked. IE * Skype: hosterstats.com ********************************************************** --- This email has been checked for viruses by AVG. https://www.avg.com